SENIOR SPECIALIST, BRAND COMMUNICATIONS - SPORTS PERFORMANCE, OUTDOOR & FOOTBALL, BRAND ADIDAS
PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION
Drive an effective and efficient brand activation across all categories for Brand, Product, and commercial campaigns in country/cluster in full alignment with the APAC BA and BU teams.
KEY RESPONSIBILITIES:
Create the local brand marketing plan and calendar based on input from country commercial needs
Create local content (brief and production) in alignment with the Category Planning, Retail Marketing, VM, EIM, Sports Marketing and Digital Activation team and get approval from global BU if necessary
Support the brief and production of category relevant key account or Retail activations
Align with the Media Activation on the media strategy for a campaign execution
Execution of the MWB plan per the BMP
Support local trade meetings with...