Adidas

PURPOSE: Implement specific product and brand direction for focus categories within specific key accounts. Lead sell–in and sell-through for those categories along with retail activation and the merchandising team to achieve profitable growth with the account.    KEY ACCOUNTABILITIES : Using strong business acumen and retail math abilities drive the top and bottom line number for the account. Drive account growth and profitability by assessing and building on areas of momentum; capitalize on product/pricing opportunities and course correct with innovative sales tactics to improve sales performance with account. Develop strategic sales plan for complex retail accounts leveraging account insight and goals to achieve sales targets and align with brand and category objectives.  Leverage market and competitor trends along with buyer preferences at the category level to build strategic sales plan Based on specific product and brand...

PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION Grow our eCom business and implement the marketing activation campaigns in Running and Football categories to build profitable relationships with our consumers and manage end-to-end campaign for complete consumer ecosystem (e.g. from SEO, SEA, Retargeting, Affiliate Channels to Onsite, app and CRM programs)    KEY RESPONSIBILITIES  •    Implement the Go-To-Market process of Running and Football categories collaborating with category Brand Communications, especially from eCommerce (eCom) point of view and lead alignment with all stakeholders •    Manage how activation/campaign appears on-site (i.e. “What the consumer sees” and flawless operations from briefing and/or creative development to publishing on-time to achieve the business target) •    Make Japan eCom marketing calendar for Running and Football categories based on overall...