Coventry City Football Club
Coventry Football Stadium
The Role
We are looking for an experienced Senior Digital Product Manager to lead our marketing technology strategy and drive fan engagement through innovative digital experiences. Reporting into the head of marketing, you will own the strategy, roadmap, and execution of our marketing technology platform, transforming how we engage with our fanbase.
Key Responsibilities
Developing and implementing the martech product strategy aligned with commercial objectives.
Managing the club’s marketing technology ecosystem including CRM, CDP, website & app, SSO, marketing automation and personalisation platforms.
Supporting the definition of fan segmentation strategies and personalised engagement journeys across email, mobile, web, and social channels.
Establishing data governance frameworks ensuring compliance with privacy regulations
Partner with commercial teams to optimise conversion funnels for memberships, merchandise,...