Football Association of Ireland

Insights/Research Manager Job description Our Commercial & Marketing Team are ultimately responsible for generating the revenue that fuels our football strategies. We also aim to create positive engagement in our football activities through a wide range of stakeholders. Reporting to the Brand Marketing Manager, the Insights Manager is primarily responsible for collecting, researching and interpreting data and articulating insights that drive our objectives. They will provide research and insights support across the Commercial Partnerships, Sales and Ticket Operations and will play a crucial role in measuring and valuing our sponsorships. Accountabilities Development of a research strategy that supports our commercial and marketing objectives including the creation and implementation of new research methodologies both inhouse and through Agencies. Building and managing a model that tracks our Brand equity and public sentiment International,...

Brand Marketing Manager Job description Our Commercial & Marketing Team are primarily responsible for generating the revenue that fuels our football strategies. We also aim to create positive engagement in our football activities through a wide range of stakeholders. Reporting to the Commercial & Marketing Director, the Brand Marketing Manager is responsible for leading a dynamic and market – leading marketing team that is focussed on delivering on our marketing goals with best in class marketing campaigns. The Brand Marketing Manager will lead brand campaigns, market initiatives, and sales promotions that successfully rebuild stakeholders trust in the FAI and in our overall corporate reputation, increase engagement and football participation while maximising revenues. Accountabilities Leadership and performance management of the Marketing Team. Developing and executing an FAI brand strategy that dramatically improves our brand equity and...