Vancouver Whitecaps FC

The Project Coordinator, Marketing reports to the Brand Manager and is a position responsible for supporting a broad range of strategic and commercial business initiatives across the club. These include supporting the marketing strategies that drive growth in existing and new business lines across several departments. Responsibilities include: Work closely with the Brand Manager to support the development of detailed marketing project plans, outlining scope, objectives, timelines, and key stakeholders. Oversee project management for day-to-day marketing initiatives using Asana, ensuring tasks are assigned, deadlines are met, and workflows are optimized. This includes managing relationships with internal stakeholders (sales, partnerships, community, events etc.) and external partners. Liaise with inhouse creative teams to develop compelling briefs that drive key outcomes (e.g., lead generation, market awareness, sales). Support the creative proofing process to...

We are seeking a Coordinator, Digital Marketing & CRM with a strong focus on email marketing and automation to enhance fan engagement, boost retention, and drive revenue. In this role, you will lead the development of personalized email and SMS campaigns, build automated customer journeys, and optimize our digital marketing efforts. From strategy to execution, you will leverage insights for targeted messaging, implement data-driven marketing strategies, and refine campaign performance through A/B testing and analytics. Key Responsibilities: Email Marketing & Automation: Develop, implement, and optimize dynamic, personalized marketing journeys using Salesforce Marketing Cloud. Manage and execute promotional email and SMS campaigns across all business units. Strategically grow email KPIs, including subscriber growth, open rates, click-through rates, and conversions. Leverage CRM data for targeted messaging and customer segmentation....