Insights/Research Manager
Job description
Our Commercial & Marketing Team are ultimately responsible for generating the revenue that fuels our football strategies. We also aim to create positive engagement in our football activities through a wide range of stakeholders.
Reporting to the Brand Marketing Manager, the Insights Manager is primarily responsible for collecting, researching and interpreting data and articulating insights that drive our objectives.
They will provide research and insights support across the Commercial Partnerships, Sales and Ticket Operations and will play a crucial role in measuring and valuing our sponsorships.
Accountabilities
Development of a research strategy that supports our commercial and marketing objectives including the creation and implementation of new research methodologies both inhouse and through Agencies.
Building and managing a model that tracks our Brand equity and public sentiment
International,...