Vancouver Whitecaps FC
Hybrid (Vancouver, BC, Canada)
We are seeking a Coordinator, Digital Marketing & CRM with a strong focus on email marketing and automation to enhance fan engagement, boost retention, and drive revenue. In this role, you will lead the development of personalized email and SMS campaigns, build automated customer journeys, and optimize our digital marketing efforts. From strategy to execution, you will leverage insights for targeted messaging, implement data-driven marketing strategies, and refine campaign performance through A/B testing and analytics.
Key Responsibilities:
Email Marketing & Automation:
Develop, implement, and optimize dynamic, personalized marketing journeys using Salesforce Marketing Cloud.
Manage and execute promotional email and SMS campaigns across all business units.
Strategically grow email KPIs, including subscriber growth, open rates, click-through rates, and conversions.
Leverage CRM data for targeted messaging and customer segmentation.
Optimize...