UEFA Nyon, Switzerland
Main goal The market environment and business models are evolving faster than ever in the sports industry, and understanding fan behaviour is absolutely critical when developing existing and new businesses. As a Consumer Research Expert, you will generate and communicate insights from primary and syndicated research to support managers and other internal clients effectively in their efforts to advance UEFA’s competitions and our sport. UEFA’s market research programme is one of the few in the world collating marketing insights about the most popular sport on the planet. This is a unique opportunity for the right candidate to bring their expertise to the table with a view to expanding the programme further.