Director, Media Sales

POSITION OVERVIEW – WHO YOU ARE

You are:

A Difference Maker - A Committed Leader who is looking for more than a job but a place where you can
contribute to building something special and leave a long-lasting legacy.

Passionate about Winning. A person with an intrinsic drive and demonstrated ability to deliver top-line
results aligned with the company’s objectives.

A Lover of the Beautiful Game. It is in your DNA, giving you a feel for what the audience needs and the
ability to identify partners that feel the same way.

A Customer Champion. By Knowing Your Customer (KYC) better than anyone in the business, you use
proprietary data, analytics and insights to identify and align prospect and partner digital and media
objectives to the value our properties can deliver.

A First Principles Thinker not content to simply improve upon someone else’s idea but to break new
ground in forging the business ahead.

A Teammate with a Bias for Action, committed to working with your colleagues for the greater good of
the organization and the communities we serve.

Easy to Work With. This doesn’t mean you don’t hold strong opinions but that you know how to express
them in a way that doesn’t scorch the earth in your wake.

Hungry. Ready to hustle, do more with less, and not be satisfied with what you did yesterday.

OVERALL RESPONSIBILITIES

● Responsible for media sales revenue targets as set out by CSB for OneSoccer across its linear
and streaming platforms
● Assisting with strategy building and implementation of new sales strategies for all media sales
efforts for OneSoccer
● Prospecting new media sales opportunities externally with national and global prospective
businesses and media buyers for all OneSoccer programming and other integrated media
opportunities
● Integrate broadcast media and digital assets into programming in unique and effective ways
● Identifying additional programming and digital elements across OneSoccer’s ecosystem to
generate new revenue streams
● Develop and maximize networking opportunities with potential brands and media agencies
● Understand the prospect's brand DNA and design sales presentations to reflect brand synergies
and positioning
● Deliver impactful on-brand and on-target partnership programs for new business prospects
● Use storytelling to effectively sell-in partnership ideas to new business prospects
● Develop, visualize and present customized media solutions for prospective buyers
● Facilitate ideation by leading cross-functional brainstorms to inform creative solutions
● Be the single point of contact for agencies and clients and bring a consultative sales approach to
maximize campaign efficiencies and deliver on clients' Key Performance Indicators (KPI’s)
● Effectively collaborate with the OneSoccer Team & CSB Service Team to ensure all contracted
elements are fulfilled and over delivered upon and provide best in class customer service to new
and existing clients

MEASUREMENTS OF SUCCESS
● Drives revenue and delivers on sales targets
● Establishes and maintains positive relationships with prospects and new customers
● Creates and implements new programming opportunities to drive incremental revenue

QUALIFICATIONS (KNOWLEDGE, SKILLS, ABILITIES, EXPERIENCE)

Job Specific Skills and Abilities:

● Proven track-record of achieving and exceeding revenue targets in media sales with a
demonstrated network of prospects
● Prior experience using business intelligence to strategically prospect, pitch and close deals
● Experience developing media assets that align with customer objectives and values
● Ability to maintain strong, long-term relationships with a wide range of clients by providing
customized programs and solutions
● Proven ability to work collaboratively across with various internal teams and stakeholders
● Is positive, outgoing and enjoys selling!
● Ability to multi-task and work under pressure in a fast-paced environment
● Is self-motivated and gets out of bed every day excited about coming to work, driving revenue
and delivering value to customers

Education and Experience:
● Minimum of 5 years of partnership sales experience at either the agency, brand or property side
● Proven track record of driving sales and revenue
● Post-secondary degree/diploma in marketing, business, sports administration or other related
disciplines an asset

OTHER CONSIDERATIONS
● Will be required to travel and work evenings and weekends when necessary
● Will be required to have access to a vehicle at all times
● We support a flexible in-office work environment