Partnerships Sales Lead

Full time Business & Commercial Leadership & Management Premier League Sales

Job Description

Role Summary

As Partnership Sales Lead, you will play a key role in driving revenue by identifying, developing, and closing new commercial partnerships for Leeds United. You will focus on securing strategic brand collaborations across multiple sectors, leveraging the club’s assets, global reach, and commercial rights to deliver value-driven sponsorship agreements.

 

Role Responsibilities

New Business Development: Identify, approach, and secure high-value brand partnerships across key sectors, from regional sponsors to global partners.

Sales Strategy & Pipeline Management: Develop and manage a robust pipeline of prospects, ensuring a strategic and data-driven approach to partnership sales.

Proposal Development: Create compelling sales pitches, presentations, and partnership proposals tailored to brand objectives.

Negotiation & Contracting: Lead commercial negotiations, ensuring deals align with the club’s revenue goals and brand values.

Stakeholder Engagement: Work closely with internal teams to structure and deliver successful partnerships.

Market & Industry Research: Stay ahead of sponsorship trends, competitor activity, and commercial opportunities to drive innovation in our partnership strategy.

Networking & Relationship Management: Attend industry events, conferences, and networking opportunities to build and maintain strong brand relationships.

 

Other Responsibilities

To t•ake responsibilities for personal performance and the development of personal skills to ensure the required skills, knowledge and competence to fulfil the role.Perform duties with due regard to Club policies and procedures and legislative requirements at all times;Ensure implementation of the Club’s health & safety, safeguarding, welfare and equality policies to create a safe working environment for all;Undertake continuous professional development (CPD) training and/or additional training as identified or as required.Ensure working practices are compliant with relevant legislation and data protection legislation and/or general data protection regulations (GDPR) requirements;

 

Knowledge, Skills & Experience

Essential

  • Proven track record in new business development/sales.

  • Strong network of brand contacts across key sectors.

  • Excellent sales, negotiation, and presentation skills.

  • Ability to work in a fast-paced, results-driven environment.

  • Creative mindset with the ability to develop unique and innovative partnership

    concepts.

  • Resilience

  • Persuasion

  • Proactivity

  • Adaptability

  • High emotional intelligence

Desirable

  • A passion for football, sports business, and commercial strategy.

 

 

Closing Date: March 26th 2025