Non Executive Commercial Director (Voluntary)

Role Description

The Amateur FA is looking to appoint one Non-Executive Director who will act as the Board Commercial Director. We are looking for an individual with skills and experience in leading commercial & marketing development at board level, who has a desire to support grassroots football and a safe environment across Amateur FA football.

We are looking for an ambassador for the organisation and act as custodians of the highest standards of integrity and governance. With the development of a new strategy and recent Board review, the Board is constituted of up to 12 members. The Board is led currently by a Chair, supported by a Vice-Chair, CEO, Council appointed Directors and space for at least four Independent Directors.

Role Title Non-Executive Commercial Director

Reports to Chair of the Board of Directors

Role Description

The Non-Executive Commercial Director will act as an ambassador to the Amateur FA and act as a custodian of the highest standards of integrity and governance. In particular, the Director will bring recent and relevant commercial marketing experience to provide guidance on the development of a commercial strategy, as well as informed advice and support to the board on marketing, business development and partnerships that further the mission of the Amateur FA.

Role Purpose

● To direct and monitor the business affairs of the Amateur FA by determining the vision, strategy, plans, policies, and financial investment required to achieve the strategic and overall long-term business objectives.

● To direct and support the creation of a commercial strategy and provide information advice and support to the board and other business leaders on marketing, business development and partnerships that further the mission of the Amateur FA.

● To oversee all commercial, marketing and partnership agreements of the Amateur FA.

● To provide advice on improving customer service standards and the use of insights that help to grow the game of football across the Amateur FA.

Location Wenlock Road, Old Street, London, N1 7SL. Occasional events at Wembley and St George’s Park.

Estimated time commitment to fulfil the role The role requires a commitment to attend up to 6 Board meetings a year. Meetings are normally held on a Monday at the County Office or online and normally last in the region of 3 hours.

The Commercial Director is also required to attend General Meetings and other ad hoc events held within the County.

Remuneration or Expenses This is a voluntary role which is not accompanied by any financial remuneration.

County FA Expenses will be paid in line with the current Expense Policy of the Amateur FA.

Travel and accommodation to FA events where The FA has agreed to reimburse County FA Expenses will be paid in line with the current County FA Expense Policy issued by The FA.

Responsibilities

General

● Serve as a Director of the Amateur FA and to actively participate in its strategic management.

● Execute the responsibilities of a Company Director in accordance with the Companies Act (2006) and other relevant legislation.

● Safeguard the interests of the membership and stakeholders of the Amateur FA.

● Establish clear objectives to deliver the agreed strategy and business plan then regularly review performance against those objectives.

● Ensure the effective implementation of Board decisions by the CEO and staff, holding the CEO to account for the effective management and delivery of the Amateur FA’s strategic aims and objectives.

● Jointly oversee the management of risk to the Amateur FA as a board member.

● Develop and maintain an effective corporate governance structure.

● Monitor the financial affairs of the Amateur FA and ensure the effective use of Amateur FA finances.

● Promote equality of opportunity, respect and inclusion throughout the Amateur FA.

● Represent the Amateur FA to partners and stakeholders of the Amateur FA in a professional manner.

● Act with discretion in respect of sensitive, confidential, or commercial information provided to you in this role.

Commercial, Marketing, Communications, and Partnerships

● Work with the CEO to ensure that the Association has a fit-for-purpose commercial & partnerships strategy which supports the generation of income and engagement in line with the strategic objectives of the Amateur FA driven by effective marketing and communications.

● Oversee improved engagement with stakeholders.

● Oversee improved standards of customer service.

● Identify and champion partnerships that help to meet the strategic objectives of the Amateur FA.

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Person Specification

Qualifications and Experience

● Experience of business development, marketing, communications, commercialisation, partnerships and lead generation at a leadership level in a recognised or registered organisation.

● Board experience in a recognised and/or registered organisation.

● Experience of delivering or a knowledge and understanding of the benefit derived from improvements in diversity and inclusion is desirable. Active network of relevant contacts in local and/or national business and sports communities.

● Experience of securing investment in a strategic or business plan from multiple sources.

● Ability to contribute to the strategic thinking and direction of the Amateur FA.

Skills and Personal Attributes

● Possess or show willingness to develop an understanding of grassroots football.

● Incisive analytical and rational thinking, with the communication skills to constructively challenge the CEO and Board, in order to ensure that prudent decisions are made.

● Positive attitude and highly self-motivated with ability to motivate others.

● Evidence of emotional intelligence and self-awareness.

● A strong commitment to promoting and embedding diversity and inclusion at all levels.

Enhanced DBS Check required? Not required

Check Companies House Disqualified Directors Register? YES

Clean full driving licence? Not required

The Amateur Football Alliance is an equal opportunity employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, ethnicity, disability, age, sexual orientation, gender identity, religion and belief.

The Amateur Football Alliance is committed to achieving equality and fairness in its recruitment and service delivery. We are interested in receiving applications from all sections of society, including females, those from historically underrepresented ethnic communities and those with a disability.

If you do not have the formal qualifications specified but can demonstrate skills or experience of an equivalent standard, we would be interested in your application.

The Amateur Football Alliance is committed to safeguarding children and adults at risk. Due to the nature of this role, the successful candidate may be required to undertake a Disclosure and Barring Service (DBS) check through The FA DBS process. The possession of a criminal record will not necessarily prevent an applicant from obtaining this post, as all cases are judged individually according to the nature of the role and information provided.

We are proud to be an accredited Living Wage Employer.