CANADIAN PREMIER LEAGUE (CPL) & CANADIAN SOCCER BUSINESS (CSB) – WHO WE ARE
We are two organizations under one roof with a shared goal of making soccer the #1 sport in
Canada. More specifically, we are Canada’s Tier 1 professional soccer league (Canadian Premier
League or CPL) and a related commercial business (Canadian Soccer Business or CSB) that
complement one another in pursuit of this goal.
The CPL is comprised of eight member Clubs serving communities from coast to coast. In addition
to playing in domestic competitions (CPL and the Canadian Championship), we also represent
Canada in the global FIFA ecosystem via our regional club competition, the Concacaf Champions
League.
CSB is a commercial agency that is the engine of growth for Canadian Soccer. It represents media
rights and a suite of leading national corporate partnership properties including Canada Soccer’s
Women’s and Men’s National Teams, Youth National Teams, Canadian Championships, CPL and
its member Clubs, and League1 Canada (League1 Canada is the country’s top pro-am league, a
key part of the pathway to professional soccer for Canadians including 67 women’s teams and 94
men’s teams).
With Canada hosting matches in the FIFA World Cup 2026™ with co-hosts Mexico and the United
States, and the CPL entering its fifth season, there has never been a better time to be involved in
Canadian soccer!
Our Company is an equal opportunity employer and values the diversity of the people it hires
and serves. To us diversity means fostering a workplace in which individual differences are
recognized, appreciated, respected, and responded to in ways that fully develop and utilize each
person's talents and strengths.
POSITION OVERVIEW – WHO YOU ARE
We are looking for you to be our next Social Media Content Manager, a position that can make
us all better. This person will bring a passion for soccer, but just as important, will bring a passion
for social media, life, detail and content while working closely with all departments to take our
engagement to another level. This key member of our team will work closely with our content,
marketing, communications, and partnership departments to develop key strategies, track data
and create reports and measurables for us all to follow. Much like a top-class central midfielder,
you will need to have the ability to adapt to different personalities on different teams, have
strong time management and organization skills while having the understanding that you must
have both a long-term vision and a crucial eye for detail.
SCOPE OF RESPONSIBILITIES
● Creation and management of social media content, ensuring delivery of quality and
engaging content to increase exposure and create a strong network on all media platforms
at impeccable standards.
● Planning and execution of social media content, including writing and curation of content
on X (Twitter), Instagram, TikTok, Facebook, YouTube, and other emerging platforms in
support of business goals, platform growth, and fan engagement.
● Work with the content and marketing teams to strategize, track, and create reports for
sponsored digital content, marketing, communications, content, social and paid campaigns.
● Collaborate with the marketing, communications, partnership, media and content teams at
the league, as well as our clubs daily.
● Monitor social media trends and report on KPIs across all league social properties to help
data-driven decision-making.
● Create, manage, and develop long and short-term content plans and strategies around the
timing of social media content.
● Attend and cover matches or marquee league events (evenings and weekends).
● Stay up to date with current social media best practices, technologies, and trends to ensure
our presence is relevant and engaging.
● Collaborate with other internal teams to develop and establish cohesive strategies
● Work with the creative team to create assets for communications, marketing, partnerships
and content teams.
● Adhere to rules and regulations to ensure league integrity.
QUALIFICATIONS (KNOWLEDGE, SKILLS, ABILITIES, EXPERIENCE)
Job Specific Skills and Abilities:
● Profound knowledge and passion for Canadian soccer crusade
● Strong familiarity and proven track record with managing all social media platforms
including Instagram, TikTok, Facebook, YouTube, and Twitter accounts
● Must be a team player and excited to collaborate with others
● Healthy interest in data-driven decision-making and understanding of social media analytics
● Strong communication, prioritization, time management, and organization skills
● Experience and ability to manage workflow and deadlines for multiple projects across the
team’s slate of work
● Excellent eye for the curation of visual content
● Inclusive, and socially aware of issues that establish and maintain respect for all people in
our global community
● Clear, confident communication abilities
● Exceptional writing ability and strong understanding of English grammar
Education:
● 3-5 years relevant work experience
Other Considerations:
● Proficiency in French and/or Spanish is a plus for any candidate
● While we strive to create appropriate work-life balance, this position will require the
candidate to travel and work evening and weekends as necessary