Senior Marketing Executive - Women's Team

Birmingham City Football Club is looking for a Senior Marketing Executive to join our Fan Experience team, focusing on the growth and promotion of our Women’s Team.

This is a fantastic opportunity to play a key role in shaping the future of women’s football at Birmingham City FC. You’ll develop and deliver creative marketing strategies, collaborate with passionate colleagues, and drive fan engagement across multiple channels. If you’re strategic, results-driven, and have a genuine passion for football, we’d love to hear from you.

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Key Responsibilities:

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Marketing Strategy & Campaigns

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• Develop and execute a comprehensive marketing strategy to raise the profile of Birmingham City FC Women.
• Plan and deliver engaging campaigns across digital, social, print, and PR channels.
• Manage content calendars, coordinating with internal departments for timely campaign delivery.
• Work closely with agencies and designers to produce high-quality marketing materials.

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Brand Strategy & Positioning

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• Create and implement a long-term brand strategy for the women’s team, ensuring consistency in tone and visual identity.
• Conduct market research to identify and understand target audiences.
• Collaborate with the design team to maintain a strong and consistent brand presence each season.

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Fan Engagement & Community Building

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• Drive fan engagement through events, social activations, and fan-focused initiatives.
• Build and manage a vibrant online community to strengthen supporter loyalty.
• Partner with the ticketing team to deliver innovative strategies that drive attendance and sales.

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Reporting & Analysis

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• Monitor and analyse campaign performance, fan engagement, and ROI.
• Prepare regular reports and insights to inform future strategies.
• Manage and optimise the marketing budget for maximum impact.

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Membership & Engagement Programmes

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• Develop and manage member engagement programmes, matchday activities, and exclusive offers.
• Keep the membership portal up to date with offers, competitions, and engaging content.
• Plan and execute communications across newsletters, social media, and other channels.
• Handle member inquiries and feedback in collaboration with the Supporter Services Officer.

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What We’re Looking For?

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Essential:

• Proven experience in a senior marketing role, ideally within sports or football.
• Track record of delivering successful marketing campaigns.
• Proficiency in digital marketing tools, social media management, and analytics.
• Excellent communication, project management, and organisational skills.
• A genuine passion for women’s football and a commitment to growing the game.

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What can we offer to you?

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• 23 days annual leave plus bank holidays.
• Free on-site parking.
• Complimentary matchday tickets for Men's and Women’s home fixtures.
• Employee Assistance Programme (Help@Hand) including mental health support, virtual GP, and more for you and family member.
• Enhanced Company Pension Scheme.
• Life Assurance cover (2x annual salary).
• Access to Club discounts and offers.
• The opportunity to work in a dynamic, collaborative, and professional sporting environment.