Partnerships Content Manager

Founded in 1882, Tottenham Hotspur Football Club is an English Premier League Club, based in North London.

Led by the late great Bill Nicholson, the Club became the first in England to win the League and FA Cup Double in 1961, and the first in the UK to win a European Trophy two years later. Spurs has since been home to some of the game’s great entertainers, including Jimmy Greaves, Glenn Hoddle, Paul Gascoigne, David Ginola, Gareth Bale, Heung-Min Son and Harry Kane.

In April 2019, the Club opened an iconic new stadium that sits at the heart of a £1billion sport-led regeneration of North Tottenham. The stadium is the largest football club stadium in London and is a multi-use venue with the ability to host a variety of events 365 days a year, including NFL, boxing, rugby, concerts, and other major events, plus visitor attractions including Stadium Tours and the Dare Skywalk.

The stadium development scheme has to date created more than 4,000 new jobs for local people, with circa £300m pumped into the local economy each year.

Tottenham Hotspur has:

• A clear strategy to develop talent from within its Academy, showcased by a strong track record of Academy players graduating to the first-team squad.
• A £100m state-of-the-art Training Centre that supports the Club’s ambition to attract, develop and retain the best talent.
• Commercial partnerships with globally recognised brands including AIA Group Limited (AIA), one of the world’s leading providers of life insurance services, and Nike, the world’s leading sports footwear and apparel company.
• A commitment to minimizing its environmental impact across Club operations, being named as the greenest in the Premier League for the past three years. Tottenham Hotspur is a signatory of the UN Sports for Climate Action Framework, committing to halve carbon emissions by 2030 and become net zero carbon by 2040.
• An award-winning Foundation that is renowned for creating opportunities to help enhance the lives of people in its local community through education, employment, health, and social inclusion programmes.

The Club is seeking a Partnerships Content Manager to be responsible for the strategy and growth in commercial content inventory across social and digital platforms and support commercial revenue growth through brand partnerships.

JOB PURPOSE

The Partnerships Content Manager will be the first port of call for the commercial team where it relates to all branded content opportunities. The successful candidate will work with relevant departments to optimise existing inventory, develop new creative ideas and inventory, and work with existing and prospective partners to deliver to their objectives.

KEY RESPONSIBILITIES

• Deliver new creative ideas for branded executions, including those featuring access to Men’s and Women’s first-team players.
• Ensure contractual delivery of all partner campaigns and appearances, disseminating all relevant information across the content team and taking overall responsibility for each partner activation on club platforms.
• Define, expand, update and communicate the branded content menu, with new social and digital inventory, to meet the growing demand from commercial partners, in collaboration with relevant Club departments. 
• Input into new business processes to ensure that Club proposals offer the best social and digital platform available to meet the brand’s brief.
• Innovate and maximise the Club’s production facilities and resource at The Clubhouse and Tottenham Hotspur Stadium to benefit the Club’s content output where it relates to branded content.
• Work with the Partnerships servicing team to audit and optimise the branding of existing content threads to maximise value delivery.
• Collaborate with colleagues across the social media team to ensure all partner content obligations are sufficiently appropriate for channels and duly maximised.
• Collaborate with the wider Content team to track performance of content and proactively recommend strategies to improve results.
• Support on planning the distribution and amplification of Partner content to meet agreed goals and target audiences.
• Continually share industry best practice and new developments to to educate and inspire relevant teams

PERSON SPECIFICATION

• A born creative thinker, full of new and innovative ideas.
• A natural self-starter with the ability to work autonomously within the Club and across key business functions
• A strong knowledge of commercial brand partnerships and the role of social and digital rights within them
• Proactive approach, thinks ahead, generates innovative ideas
• Positive, solution-oriented attitude
• Value and respect others: building relationships and working well within a team environment
• Alert, attentive, and observant, able to make decisions quickly and adapting to situations

SKILLS AND EXPERIENCE

• Prior experience within sports social media and content
• A deep understanding of the use of digital and social channels with Sport and the dynamics and opportunities that it presents
• An understanding of commercial partnerships and branded content
• An understanding of digital and social amplification
• Strong attention to detail
• Efficient time management and communication skills

Safeguarding is fundamental to the success in all that we do. Whilst this role does not require a DBS check, successful candidates are to be reminded that we may review the role and the requirements at a later date which could result in various background and DBS checks.

Tottenham Hotspur Football Club welcomes applications from anyone regardless of age, disability, race, or ethnic and national origins, religion or belief, or sexual orientation.