Personalised Marketing Lead
- Everton Football Club
- Hybrid (Royal Liver Building, Pier Head, Liverpool, UK)
- 28 Nov, 2024
Job Description
We are fast approaching a new era in our history and an exciting future at a state-of-the-art new stadium on the banks of the iconic River Mersey. This stadium will be a catalyst for rapid commercial growth becoming a global renowned Sports and Entertainment destination, operating 365 days a year, hosting global performance artists as well as being the home to all our football matches. Attracting fans from all around the world.
The Club is committed to delivering excellence both on and off the field. Our values underpin how we behave, how we represent our club in our city and across the world of football, and how we look after one another and our community. They provide a framework for how we work and engage with partners, suppliers and, most importantly, our fans.
About the opportunity: We have a unique opportunity for a Personalised Marketing Lead to join our Marketing Team and support the Club’s ambition to enhance fan experience, grow and engage our fanbase and drive commercial revenue growth through effective use of personalisation and marketing automation.
As Personalised Marketing Lead you will be working closely with the Senior CRM and Performance Marketing Manager, you will play a key role in defining campaign touchpoints across email, push, SMS, web and app channels to support departmental and Club objectives.
In your role you will collaborate with the wider Marketing team as well as other internal and external stakeholders to orchestrate, build and deliver both always-on and standalone campaigns, while analysing and reporting on campaign performance to optimise journeys and maximise efficiency.
This a fast-paced role which would suit someone who’s organised, proactive and takes initiative to turn plans into successful campaigns that have a measurable impact on Everton Football Club’s targets and objectives.
Who we are looking for; Essentially, we are looking for someone who has a strong understanding of CRM and digital marketing, particularly the principles of lifecycle marketing and how to leverage personalisation.
If you have demonstratable experience of delivering highly personalised marketing campaigns to segmented audiences with the ability to give excellent attention to detail and an inquisitive approach then we at Everton Football Club would love to hear from you!
This position is a permanent contract, working 35 hours per week with the closing date for this role being Thursday 12th December 2024
The location for this role would be at the Club’s iconic headquarters in the Royal Liver Building in Liverpool, with the opportunity to work flexibly with our Hybrid working approach.
There really has never been a better and more exciting time to join Everton Football Club.
Everton Family Safer Recruitment Practices
The Everton Family is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment.
This role is subject to both evidence and verification of relevant qualifications including proof of eligibility to work in the UK which will be discussed with you if your application is successful.
Equity & Inclusion
Everton is committed to ensuring everyone is respected, celebrated, and empowered for who they are, regardless of their identity. We welcome applications from people with diverse backgrounds and those from racially diverse communities. We are dedicated to supporting the physical and mental/emotional wellbeing of all our people. Should you have a disability or long-term health condition and require reasonable adjustments to be made to the application/interview/onboarding process, please let us know by contacting the Talent Acquisition Team via email - careers@evertonfc.com
To support our pledge to diversify our organisation and through our commitment to the FA’s Football Leadership Diversity Code, Everton welcomes applications from people of all walks of life. As part of our commitment to Disability, Inclusion and Accessibility we are more than happy to make reasonable adjustments to the recruitment process should you require.
Everton FC Careers
We are Everton Football Club and are one of the icons of world club football. As one of the bastions of the global game, with a rich and successful history, we are now setting our sights on a new, exciting future.
Our values underpin how we behave, how we represent our club in our city, and across the world of football, and how we look after one another daily. They provide a framework for how we work with partners, suppliers, and most importantly our fans.
Everton, 'the people's club,' is a mainstay in English football dating back to a time when Everton's Mere Green development was the first 'major' football stadium in the country. Today's facilities at Goodison Park are a little different, of course, but the passion and loyalty of its supporters, coupled with the values of the club, stands as strong as it once did.
With Everton's plans for a new 52,888 capacity stadium at Bramley-Moore Dock in Liverpool approaching, perhaps now is the perfect time to begin a career at Everton Football Club. Now under Farhad Moshiri's management, the club has its sights firmly set on improving both on and off the football pitch. The opportunities which the new project will bring to Liverpool are vast, and it will likely mean that jobs at Everton FC will be hot property.
Although there is a feeling of genuine change at Everton FC, spearheaded by the legendary Carlo Ancelotti, the sense of family and togetherness is still at the core of the club's day to day running. Everton FC boasts such values and is recognised as a family-orientated club with proud traditions. A career at Everton FC should be considered for those reasons alone, as Amanda Chatterton, Community Business Development Manager at Everton FC , highlights in her staff testimonial on the club's website, "It has been amazing from day one. Family is the most important thing to Everton. It has been my family from both working life and personal. People are friendly and supportive, and I have built some great relationships. The fact that we are in The Sunday Times Top 100 companies to work for says it all. It really is a pleasure to come into work every day."
The inclusion of Everton FC in The Sunday Times top 100 companies to work for in 2019 is recognisable for what it is within the club; a fantastic achievement. This recognition was largely thanks to Everton implementing several employee initiatives, including groups for the workforce, such as the LGBT+ Network and The Women's network. The Toffees were the first football club ever to be named on the list, highlighting just how appealing jobs at Everton FC are to jobseekers.
The organisation presents a diverse workforce across a variety of different roles and sectors, with benefits including but not limited to:
- Living Wage Employer
- Over 39% of the workforce earning over £35k
- Sunday Times Top 100 Companies 2019 - voted 71st in the UK
- The Workplace Wellbeing Charter accredited
- Locality - Royal Liver Building, Goodison Park / New Development, and USM Finch Farm training complex
- Everton FC offers either free gym/ sports facilities or subsidised gym membership
- The club provides support for non-work related training
If the type of inclusive family-orientated workplace that Everton strives to promote sounds like it would complement your aspirations, maybe a career at Everton FC, or their related charity - Everton in the Community - is for you.