Marketing Director - Baller League US

Primary Responsibilities

• Drive brand expansion, enhance market presence, generate high-quality leads, and optimize marketing return on investment (ROI) for Baller League US - the new era of football.
• Marketing Strategy: Formulate and implement the company's marketing strategy in alignment with overarching business goals. Identify key market segments, uncover growth opportunities, and set clear, measurable targets for the marketing team.
• Team Leadership: Manage and guide a diverse team of marketing professionals, including experts in digital marketing, communications, branding, and event planning. Promote professional growth within the team and ensure seamless collaboration.
• Strategic Planning and Budgeting: Create and oversee the marketing budget, strategically allocating resources to meet defined goals. Develop and execute both short-term and long-term marketing initiatives, ensuring alignment with the company’s overall strategy.
• Brand Management: Direct the development and maintenance of the Baller League identity, ensuring it is consistently conveyed across all platforms and interactions.
• Digital Marketing Oversight: Lead the digital marketing strategy, including social media management, online advertising, content creation, and other digital efforts.
• Performance Analysis: Monitor the success of marketing strategies and tactics by tracking key performance indicators (KPIs) and analyzing data. Use insights gained to refine and enhance the marketing approach continuously.

Qualifications

• Proven experience in various marketing roles, with a progression to leadership positions.
• Academic background in Marketing, Communications, Business Administration, or a related discipline (preferred).
• Extensive understanding of both traditional and digital marketing methods.
• Strong analytical capabilities and expertise in making data-driven decisions.
• Exceptional verbal and written communication abilities.
• Proficiency in leading teams and fostering a cooperative working environment.
• Innovative thinking and a creative approach.
• Background in sports/football a big plus