Senior Marketing Manager

CONTRACT TYPE: Permanent

HOURS: 35 Hours Per Week

LOCATION: Bramall Lane, Sheffield United Training Facilities: Dore & Shirecliffe, Sheffield Hallam Sports Park, Away Fixtures.

LINE MANAGER: Head of Commercial and Marketing

SALARY: Dependant on Experience

JOB REFERENCE: BL092024-SMM

Please download and complete our official application form and submit all applications to Careers@Sufc.co.uk: https://www.sufc.co.uk/club/vacancies/senior-marketing-manager

Completed application forms must be submitted via email to careers@sufc.co.uk stating the vacancy title in the subject or posted to HR, Sheffield United Football Club, Bramall Lane, Sheffield, S2 4SU.

Closing date for applications is Friday 11th October 2024.

Please note that in the instance of high volumes of applications we may close this vacancy earlier than the closing date noted above.

Sheffield United Football Club are looking for a Senior Marketing Manager to lead the marketing, content, CRM and digital plan for Sheffield United Football Club across the men’s, women’s and academy teams as well as supporting community, fan engagement and commercial teams. As the Senior Marketing Manager you will ensure that the marketing department are working to a clear KPIs that are either directly revenue driving or that support our wider plan to grow our fanbase, community engagement and digital reach.

Role Responsibilities:

• Work with your team to develop an annual marketing plan to support the men’s team, women’s team, fan engagement & community activity and to drive key commercial KPIs such as season ticket sales, matchday ticket sales, replica kit sales, hospitality sales, sponsorship sales, membership growth and OTT.
• Develop effective and creative marketing and communication campaigns and operational plans that are efficiently executed, support growth and ensure optimum ROI for all marketing spend.
• Take the lead in the delivery and budgeting for all the outputs of the marketing team. Support your team and play a hands-on role in the fast-paced environment of club football where everyone is producing high volumes of marketing work to tight deadlines working unusual hours week in, week out.
• Developed a clear set of KPIs, and foster a positive performance culture where the team can celebrate success for achieving and beating monthly and season-long targets and goals.
• Take the time to build positive and proactive working relationships across the club - from the ticket office to the training grounds, and from our partners and the Community Foundation. Seek opportunities to develop marketing campaigns that are innovative, creative and impactful and that push the club forward.
• Be a champion for innovation. Have a strong handle on developments in technology, data, AI and social media and identify where we can use innovation to drive greater efficiency/effectiveness of improve engagement and growth KPIs.
• Apply your experience in driving a data and CRM strategy across the club and have a good working knowledge of using 3rd party platforms such as Hubspot, Sports Alliance, DotDigital, Dynamics 365, Power BI, Salesforce, Pipedrive, Urban Zoo
• Seek out and understand primary revenue drivers – both existing and new. Seek new ways to increase revenue to benefit the club – new digital sponsorship ideas and content themes, opportunities in OTT/streaming, revenue opportunities in social media and with platforms such as YouTube and Facebook.

 Important Club Wide Responsibilities:

• To adhere to all Sheffield United Football Club’s Safeguarding Policies and Procedures to foster an environment which protects from harm those defined as children and adults at risk.
• To report any concerns of a Safeguarding nature to the relevant parties and remain fully compliant with any applicable Safeguarding checks and due diligence and recognise your responsibility to the Club’s Safeguarding agenda.
• To report any concerns of discrimination to the relevant parties and promote a welcoming and inclusive club environment for all.
• To adhere to the Club’s Equality, Diversity and Inclusion policies, supporting the Club to create an environment which is inclusive and all-encompassing.
• To carry out/take part in training requests as directed by the Club. 
• Any other tasks as deemed reasonable by management.

Essential Criteria for the Role:

• Recent experience of working in a football or transferable marketing skills learnt in a major sporting organisation or sports marketing agency.
• Knowledge and insight into the wide scope of this role across the men's and women's game, community engagement, fan engagement and commercial is a pre-requisite.
• Previous experience of positively leading teams and working productively with colleagues across all departments .
• Strong digital, CRM and data experience - working previously with 3rd party CRM, Customer Experience and/or Membership Management platforms and a good working knowledge of Social Media measurement tools.

Working Hours and Locations:

Various locations: Bramall Lane Stadium will be the main location, with regular contact at the SUFC Women’s venue and Academy and First teams training facilities.

Working in football or any sport is not a regular 9-5 job. Kick-off times happen in the evenings and at weekends and you will be required to work on home matchdays throughout the season. You may also be required to visit some away games or pre-season tour matches if required. Attendance at conferences and other networking events may also be a requirement. For you and your team it is therefore really important that we all work to our days in lieu policy and it is acceptable to work up to 1 day at home each week if you need to.

Eligibility for Employment in the UK

In accordance with current legislative requirements the successful applicant must produce documentary verification of their eligibility to work in the UK and will not be allowed to start work until this has been received.

Equality and Diversity

Sheffield United FC is committed to the principle of equal opportunity in employment and its employment policies for recruitment, selection, training, development and promotion are designed to ensure that no job applicant or employee receives less favourable treatment on the grounds of race, colour, nationality, religion or belief, sex, sexual orientation, marital status, age, ethnic and national origin, disability or gender reassignment.

Sheffield United FC are a Disability Confident Committed Employer. If you would like further information regarding the scheme and how we are able to support disabled persons within the workplace, then please contact our HR team at hr@sufc.co.uk

Safer Recruitment

Sheffield United FC is committed to safeguarding and promoting the welfare of children, young people and adults at risk. The successful applicant will be required to undertake appropriate safeguarding checks as well as providing proof of right to work in the UK. For further information on the Club’s Safeguarding Statement please access the following link: https://www.sufc.co.uk/club/policies/safeguarding-policy