Job Description
Overview
The Premier League’s digital media channels perform a vital role in helping grow the global reach of our competition, increasing engagement among football fans while supporting our member Clubs, broadcast licensees and commercial partners.
This exciting new role in our Digital Media team will lead on content planning across the Premier League’s digital media output on owned and operated channels.
The ideal candidate will have a content and/or marketing background, an affinity for sports, and experience of agency management.
This role will work closely with core members of the Content Delivery team and Premier League Productions’ Digital & Creative team along with external agencies to support on the timely planning and delivery of content throughout the year, ensuring that major moments and campaigns are recognised and delivered with excellence, alongside high-quality business as usual output.
This role will also work closely with the Premier League’s Communications, Marketing and Commercial teams on the planning and delivery of key milestones for the wider business to ensure coordinated narrative and optimised engagement.
The right candidate will have an excellent awareness of what the Premier League does both on and off the field, exceptional editorial judgment, meticulous attention to detail and a strong background in digital video content production.
Who we are
The Premier League is home to some of the most competitive and compelling football in the world. The League and its Clubs use the power and popularity of the competition to inspire fans, communities and partners in the UK and across the world. The Premier League brings people together from all backgrounds. It is a competition for everyone, everywhere and is available to watch in 900 million homes in 189 countries.
We have a wide variety of responsibilities. These include organising the competition and its Handbook as well as managing the centralised broadcast and commercial rights. The work we do in conjunction with the Clubs also goes far beyond the 90 minutes. We support and provide a framework for youth development, we protect the organisation’s intellectual property, support the wider game and community programmes, undertake international development work and liaise with governing bodies and other leagues.
The Premier League is an equal opportunities employer and strives to create an inclusive culture where talent can flourish. We believe in the potential of everyone and open our doors to those who share those values. All appointments will be made based on merit; however, we particularly encourage applications from women, people from minority ethnic communities, LGBTQ+ people and disabled people.
Our hybrid-working model also allows you some variety on your place of work, offering you the chance to work from home on some days each week. Where possible, you will attend the office or site visits in line with our company policy. All staff liaise closely with their line manager to manage their time appropriately and according to their work and team requirements.
The role
This is a new role created to help lead content planning and distribution across the Premier League’s digital media output across owned and operated channels.
This role is fundamental to the delivery of the Premier League’s digital media business and involves, but is not limited to, the following duties:
- Advocating for and explaining the rationale behind content positioning across multiple platforms to a range of stakeholders
- Applying an organisation and a project management style lens to content, campaigns and new platform launches
- Scheduling and hosting creative sessions aimed at establishing our approach and creative executions to campaign moments and spikes across operated and owned channels
- Sharing weekly email updates with Digital Media team, highlighting planned content
- Supporting the wider team in managing and building strong, two-way relationships with our agencies. This includes clearly mapping out roles and responsibilities on a project-by-project basis, overseeing campaign development and management and giving creative input and guidance, to ensure we are driving the best possible content from shoot days
- Ensuring our regional agencies are included and involved in updates, content plans, campaigns and discussions with good lead time, so they can collaborate and adopt for regional channels in a way that best works for their audiences
- Assessing performance, content gaps and opportunities in line with KPIs and objectives to see us achieve results and set the standard in the industry and beyond
- Ensuring a collaborative approach across campaigns and projects that are running in tandem
- Contributing to the content strategy and communicating its value and importance simply and clearly to a variety of stakeholders
- Identifying trends, patterns and actionable insights from different data points and through observation
- Clearly and concisely communicating the role that different channels play (owned and operated) and how to leverage content to drive deeper relationships with fans
- Planning and managing creation and roll out of content and ensuring that it is maximised across a range of channels
- Ideation of creative cross-platform content ideas that align with insights, data and wider strategy
Requirements for the role
- Considerable professional experience in digital content development and planning, at agency, production company, or related role
- Demonstrable passion for creating content to the appropriate audience, and knowledge of those subjects which inform, educate & entertain the audience
- Specific experience in a planning or coordination role, including agency management, and managing multiple workstreams efficiently with clear deliverables
- Familiarity with traditional and digital marketing channels, content marketing and distribution platforms and consumer analytics
- Understanding and appreciation of communications and brand
- Experience of brand messaging, tone of voice, and content alignment
- Ability and experience of working within an editorial environment to craft and deliver stories to drive business goals
- Educated to degree level with experience of managing and producing multimedia content in a fast-paced environment. Education / qualification in multimedia content creation preferable but not essential
- Strong creative eye, including an appreciation of brand and creative, to deliver a clear editorial vision for the lifecycle of content across multiple platforms
- Strong organisational skills with the ability to schedule and prioritise multiple work streams effectively
- A motivated, self-critical, proactive and ambitious individual with exceptional communication skills
- Collaborative and open-minded team player with the confidence to deal with senior internal and external figures
- Keen sports fan with a solid knowledge of the Premier League’s structure and context in the industry
- An individual with an interest in content that spans beyond football, encompassing different cultural touch points and trends that sit beyond sport
- Excellent and adaptable writing ability
- Meticulous attention to detail
- Armed with strong relationship building skills and keen to bring others along on the journey
- Equipped with exemplary communication, planning and organisational skills
- Ability to demonstrate creative vision and identify innovative solutions
About Premier League