Head of Broadcast and International Media Rights

The Football Association [The FA] is the not-for-profit governing body of football in England. It is responsible for promoting and developing every level of the game, from grassroots through to the professional game, and successfully generates enough revenue to support investment of over £150m into English football each year. The FA oversees England international teams across men's, women's, youth and disability football, as well as running the National League System and FA Competitions including the Emirates FA Cup, Barclays FA Women's Super League, FA Women's Championship, and Vitality Women's FA Cup, and the world-class facilities of Wembley Stadium and St. George's Park, all with a purpose to Unite the Game and Inspire the Nation.

Lead all domestic and international broadcast and media rights activities across the FA's portfolio of leagues and competitions including Emirates FA Cup, England teams and Barclays Women's Super League.

Rights Tender Leadership
Strategically plan and execute all rights tender processes with cumulative values of $1billon, including;

• Drafting of ITT documents
• Building multi-platform rights packages
• Negotiating sales through to contractual conclusion, in order to deliver the maximum reach and revenue

Broadcast Relationship Management
Drive a step change in how we manage direct broadcaster relationships globally with a view to;

• Maximising revenues
• Building annual marketing and tailor-made content plans which deliver long term value
• Adopt a progressive media approach with a focus on both existing and emerging platforms

Lead The FA's over the top (OTT) platform
Lead strategic direction and delivery of The FA's over the top (OTT) platform; The FA Player.
Identify future opportunities to drive direct to consumer engagement as part of a broader rights distribution plan

• Drive content plan
• Functionality roadmap e.g. monetisation, distribution and platform stability

Operational Management
• Oversee account management of key domestic broadcast partners and ensure effective contractual delivery, including competition scheduling. Collaborate to build audience share, promotional opportunities and awareness of competitions
• Drive an innovation agenda to unlock incremental media rights focussed revenue opportunities
• Work with content, insight and marketing teams on FA reserved rights - exploiting these rights and building out an international engagement platform for driving global audiences to consume FA published content, and promotion towards broadcasters
• Oversee procurement of production partners and development of the content offering to all international rights partners
• Support the team in delivery of all broadcast operations; contracts, relationships, delivery and stakeholder management
• Secure maximum revenue from ancillary rights, such as archive and audio
• Grow digitalisation and exploitation of archive content library
• Understand key industry and consumer trends that will influence the sector in the future, across technology, platform, production and distribution
• Multi-million pound budget management
• Lead annual business planning for broadcast, and contribute to the broader commercial plans
• Lead and coach a team to further develop and build capability within the division and broader business
• Executes additional tasks as required in order to meet The FA Group changing priorities

• Expert understanding of broadcasting rights industry with global network across broadcasters, rights holders and agencies
• Ability to build long lasting business relationships with senior level stakeholders across the media and broadcasting landscape
• Proven track record of end to end media rights distribution including contractual delivery and scheduling
• An understanding of partner value and the levers which they employ to maximise ROI i.e subscription businesses, social media revenue models, general broadcaster monetisation
• High level of commercial awareness with the ability to identify wider opportunities which can maximise revenue
• Sales and acquisition experience for sports/ entertainment content
• Expert negotiator and problem solver
• Accomplished communication and presentation skills
• Experience of building and managing a team

• An exciting and challenging role within a changing, dynamic and world-renowned sports organisation
• Attractive benefits and a competitive salary for the right candidate

Application Deadline Friday 12th March 2021.