Communications & PR
Background: Hartford Athletic is Connecticut’s professional soccer team competing in the United Soccer League. Hartford Athletic strives to provide a world-class professional soccer experience and to build community through the beautiful game. Our Club aims to make the city, state, and region proud, and, in doing so, make Hartford the best place to live, work, and play.
Position Summary: Marketing & Communications intern reports to the VP, Marketing & Strategic Initiatives and is responsible for promoting the club through owned assets, earned media, and paid media. The position will include day-to-day management of social media, website, and email content in addition to supporting partnership and gameday activation. Ideal candidates will have an understanding of soccer, a foundation in marketing and communications, a desire to communicate with fans on a daily basis, and the ability to produce creative and innovative content that drives engagement with the brand.
Duties & Responsibilities:
Assist leadership in the development of a brand position and a consistent brand message through all internal and external forms of communication, including digital media and content, game operations, events and fan communications
Assist with implementing comprehensive and creative marketing campaigns supporting ticket sales and brand awareness. Help manage the reporting and measurement of campaign results and opportunities.
Support the development of departmental publications (e.g., press releases, media advisories, media guide, etc.)
Leverage existing media relationships and cultivate new contacts within industry and local market media
Monitor and report on team coverage in the local and national media
Compile, archive and distribute local and national media clips
Attend and work all home games during internship
Help maintain and update all Hartford Athletic social platforms
Pitch content ideas
Assist conducting interviews with Hartford Athletic players and coaches
Assist writing and editing features
Pre-schedule weekly content
Perform research on popular trends
Create and execute social media contests and promotions
Specific Job Knowledge and Qualifications:
Must have a strong knowledge of soccer
News writing and editing skills
Experience with social media platforms including with Snapchat, YouTube, Facebook, Twitter and Instagram
Ability to work nights, weekends and holidays on an as-needed basis as well as for all match days during internship
Ability to speak Spanish preferred but not required
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.