Social Media Manager

  • Los Angeles Football Club
  • Los Angeles, CA, USA
  • 09 Jul, 2024
Full time Digital Leadership & Management Media MLS Social Media

Job Description

The Los Angeles Football Club (LAFC) is an MLS soccer club serving the greater Los Angeles area. LAFC is dedicated to building a world-class soccer club that represents the diversity of Los Angeles and is committed to delivering an unrivaled experience for fans. LAFC’s ownership group is comprised of local leaders and innovators of industry with intellectual capital, financial prowess, operations expertise, and success in the fields of entertainment, sports, technology, and media. LAFC is invested in the world’s game and Los Angeles, constructing, and developing the 22,000 seat BMO Stadium and a top-flight training center on the campus of Cal-State Los Angeles.

The Social Media Manager works closely with our social media team in developing preliminary creative concepts and shepherding ideas through execution. Furthermore, this person will lead the team in capturing and editing engaging video content for the Club’s social platforms (TikTok, YouTube, Instagram, Snapchat) that resonates with our community and audience. This role’s day-to-day activities will include being on the ground at the team’s training facility, stadium, and traveling to all LAFC matches capturing content. 
LAFC is currently operating on a hybrid work model with a minimum of 1 – 2 in-office days per week. Please note that this may vary by role, and your scheduled in-office days are up to the discretion of your supervisor. 

  • Content Creation: Produce high-quality, engaging short-form vertical videos optimized for social media platforms like TikTok, YouTube Shorts, Instagram Stories, and Snapchat. 
  • Video Editing: Edit videos to create compelling stories, ensuring they align with the brand's voice and style guidelines. 
  • Platform Management: Manage and maintain content calendars for each platform, ensuring consistent, timely and strategic posting of content. 
  • Collaboration: Work closely with the design and social media teams to develop creative concepts and campaigns that resonate with the target audience. 
  • Trend Monitoring: Consistently staying up to date with the latest trends, strategies, and techniques in social media, specifically focusing on short-form video content. 
  • Community Engagement: Monitor and respond to audience comments and messages, fostering a sense of community and engagement for the Club. 
  • Analytics and Reporting: Track and analyze the performance of social media content, providing insights and recommendations for optimization. 
  • Supporting Team Efforts: Assist the social media team with additional tasks and projects as needed, contributing to the overall success of the social media strategy. 
  • Mandatory travel and attendance for all home & away games. 

  • Bachelor’s degree in Marketing, Communications, or related field from an accredited College or University. 
  • Minimum 3 – 4 years’ experience in social media management, preferably in the sports or live entertainment industry. 
  • Previous experience with capturing content in the live event space. 
  • Experience with major social media platforms, such as TikTok, YouTube Shorts, Instagram Stories, Snapchat, and their social and vertical video content. 
  • Familiarity and passion for social media and the fast-paced, dynamic, evolving digital environment.  
  • Strong understanding of social media metrics and the ability to make strategic data driven decisions. 
  • Demonstrated success in growing various social accounts, specifically in engagement and follower count. 
  • Proficient and comfortable with video editing and software. 
  • Ability to multi-task and make sound decisions in a fast-paced and unstructured environment with frequent interruptions and demanding deadlines. 
  • Must be able to communicate effectively and efficiently – both written and verbal.  
  • Must be able to attend and travel with the team to all away and home games. Must be able to obtain or have a valid and current U.S. Passport.  
  • Must be able to work nights, weekends, and holidays, as the event calendar requires. 
  • Bilingual Spanish/English preferred. 
At LAFC, we carefully consider a wide range of factors to determine a fair and equitable compensation package. The final offer amount will consider a wide range of factors that are considered in making compensation decisions including, but not limited to skill sets; relevant experience and training; and other business and organizational needs. Pursuant to state and local pay disclosure guidelines, the overall range for this role is $75,000 - $85,000 per year. 

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.  

LAFC strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law. 
Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by the employer for a visa.