Digital - Social Media Coordinator

  • Orlando City SC
  • Orlando, FL, USA
  • 28 May, 2024
Full time Coordinator Digital MLS Social Media

Job Description

JOB TITLE: Social Media Coordinator   

DEPARTMENT: Digital 

REPORTS TO: Director of Digital 

FLSA: Full Time; Exempt 

Notes: Onsite

 

WHAT SETS YOU APART  

You are a creative and driven social media professional who excels at connecting and engaging with fans in a unique, meaningful way. Your proven knowledge of social media and your creative thinking allow you to be innovative and consistently achieve objectives. 

   

ESSENTIAL DUTIES AND RESPONSIBILITIES:   

   

  • Develop and implement social media strategy in collaboration with the Director of Digital Media and create effective, breakthrough programming features and campaigns to achieve brand and revenue goals.
  • Day-to-day management of all social media channels focused primarily in Orlando City SC.
  • Week-to-week management of all ancillary social media channels, including Orlando City B, Orlando City Academy, and INTER&Co Stadium.
  • Plan and execute social media calendar to ensure consistent, compelling messaging and programming.
  • Proactively drive brand partnerships that can help create interesting content and engagement opportunities.
  • Moderate and monitor fan conversations across all social channels 
  • Work closely on execution of corporate partner initiatives to deliver value to events, sponsor activations, and promotions. 
  • Use data insights to help the team measure the impact and progress across all social channels. 
  • Use your phone to collect vertical content, ensuring high-quality and engaging material is captured for social media platforms.
  • Guide the Club toward the most effective approaches and content per platform in order to maximize results, focusing primarily on popular and emerging platforms, such as YouTube Shorts, TikTok and Instagram Reels.
  • Drive traffic to www.orlandocitysc.com through effective and engaging use of content.
  • Show the Club's personality and voice through daily engagement with fans across all platforms.
  • Drives content creation for own channels.
  • Help manage backend content delivery for Orlandocitysc.com.
  • Additional duties as assigned. 


  
QUALIFICATIONS:  
  
It’s never just a job at Orlando City SC and Orlando Pride. It’s a way of life. We live and breathe soccer. We believe each role is as unique as the person who does it. To join our team, you will also possess these qualifications for the role:

  • A degree or diploma, or related work experience in Journalism, Communications or Marketing preferred.
  • 2-3 years of experience in social media, preferably with experience in managing multiple social accounts.
  • Experienced with analytics and driving continuous improvement in this area to ensure continual fan-focused decisions and programming.
  • Strong writing and editing skills, with proven ability to write for social media.
  • Familiarity with digital trends and technology, sports, and popular culture.
  • Ability to work extremely well within a team to come up with creative solutions and identify new opportunities, often in a high-pressure, fast-changing environment.
  • Highly organized self-starter.
  • Strong track record managing social media channels for an established brand.
  • Able to work non-traditional hours including nights, weekends, and holidays., in on-traditional settings, within a team atmosphere.
  • Experience with content management systems is a plus.
  • Content creator mentality: must be able to produce quality photo and video with a mobile device.
  • Positive and a collaborative attitude is a must.
  • Graphic design experience is a plus.
  • HTML and CSS experience is a plus.
  • Ability to work flexible hours including nights, weekends, and holidays