Hospitality Sales Executive (Bristol Bears)

  • Bristol City FC
  • Bristol, UK
  • 25 May, 2024
Full time EFL Hospitality Sales

Job Description

Ashton Gate

Ashton Gate Stadium is a unique sports and entertainment business with the core aim of providing integral support services to ensure the sustainability of Stephen Lansdown’s sporting group of companies which includes Bristol Sport, Bristol City, Bristol Bears, Bristol Flyers Basketball and each of their respective community charities.



The primary objective for this role is to identify, nurture and acquire new matchday hospitality opportunities to drive growth and profitability within hospitality sales. The role is responsible for achieving and exceeding sales revenue targets through effective sales and marketing initiatives to optimise revenues and maximise profits. The role is focused around finding and engaging with both local and businesses across the south west to build a new business pipeline for all hospitality sales including seasonal box, seasonal restaurant, VIP matchday packages along with match sponsorship and other general matchday sales opportunities. The successful candidate will also be responsible for account managing any new confirmed business.

This role will require someone who is dedicated and passionate about sales ideally with previous proactive outbound sales experience



  • Sales of all products and services through the full hospitality inventory portfolio locally and across the south west
  • Identify new business opportunities to drive revenue into the hospitality sales pipeline
  • Attend regular networking events to research and connect with prospective clients
  • Account management and development of any current business hospitality clients signed
  • Ensure all confirmed bookings have paid within the agreed timeframe
  • Weekly client feedback calls to all match to match guests from previous fixtures
  • Responsible and accountable for achieving sales targets, team and/or individual as set by the Head of Hospitality Sales
  • Maintain an up to date record of all pipeline accounts providing a weekly report of generated sales
  • Driving all aspects of the sales process from generating leads to execution of the contract.
  • Handling of inbound email and telephone enquiries, following up with a focus on converson
  • Requirement to be present at matchdays to meet and entertain clients
  • To achieve and where possible exceed sales targets
  • Contacting prospective clients through a variety of mediums including linked in, phoning, emailing or meeting in person
  • To have an excellent understanding of all available products
  • To fully understand the Lansdown Business Membership proposition and to articulate this to all potential clients
  • Work closely and collaborate with the hospitality sales team
  • Identify any potential growth accounts and where appropriate work closely with the Partnership Sales team to explore partnership opportunities  


  • Ability to negotiate
  • Highly organised and methodical approach to workload
  • Excellent communication skills both written and verbally
  • Confident and friendly demeanour


  • Knowledge and experience of the sports hospitality or events industry
  • Proven direct client relationship management experience 
  • New business acquisition activity undertaken


  • Head of Hospitality Sales
  • Hospitality Sales Team
  • Chief Commercial Officer
  • Partnerships sales and activation teams
  • Aston Gate Operations Team



  • Responsible for ensuring all health and safety procedures are followed at all times, with relevant paperwork to support.  
  • To ensure all employees complete their trained required to do their job
  • Report all incidents and accidents as required. 
  • To report any hazards detected.  
  • To complete and review the risk assessments for the department  


Equal Opportunities

We are committed to the principle of equal opportunity and its policies for recruitment, selection, training, development and promotion are designed to ensure that no employee receives less favourable treatment on the grounds of race, colour, nationality, religion or belief, sex, sexual orientation, marital status, age, ethnic and national origin, disability or gender reassignment.



We are committed to safeguarding the welfare of children and young people and expects all employees and workers to endorse this commitment.


Salary: £28,000 – £30,000 per annum

Hours: 37.5 hours, 5 out of 7 days