Brand Designer

  • FIFA
  • Toronto, ON, Canada
  • 12 May, 2024
Full time Digital Graphic Design Marketing Media

Job Description

At FIFA26, our vision is to unite the world through the greatest sporting event of all time. The FIFA World Cup 26™ will mark the first time that the tournament will feature 48 teams and be hosted by three countries: Canada, Mexico and the USA. This new format will redefine excellence, generating unique opportunities for greater participation and engagement among fans and players across North America and all over the world. Now is your time to become a game changer and join the workforce that will plan and deliver this extraordinary and unforgettable experience. 

Sitting within the Commercial Operations Department, Brand (along with Host City Rights Management, Commercial Rights Delivery, Partnerships integration, Licensing and Retail, Ticketing and Hospitality, and FIFA Fan Festival) aims to deliver the most engaging, innovative, and accessible World Cup experience for all athletes, fans, partners, and the community.    
 
The Brand Designer at FWC26 CAN is responsible for creating world class design work across the Tournament, FWC26 CAN and Host Cities. The role will work in close collaboration with those responsible for Partnership Integration, Commercial Rights Delivery, Host City Rights Management, Licensing & Retail, and the FIFA Fan Festival for the FIFA World Cup 2026™ that for the first time ever, is hosting 48 teams and 1,200+ players across 3 countries and 16 venues.  The role will work within the Commercial Operations team in Canada as well as the Brand team in Mexico and the USA, working independently or aside agency creatives, and will be responsible for creating the best-in-class design solutions for the FWC26.  

THE POSITION

The main responsibilities and oversights of the Brand Designer for FWC26 CAN will include:   

  • Working with the Head of Brand & Marketing, as well as the MEX and USA design team to push ideation into exciting design assets. 
  • Creation of fresh design solutions for all briefs, whilst being respectful of our brand guides and Tone Of Voice (TOV). 
  • Providing world class, effective design solutions across all media. 
  • Supporting the day to day needs of the FWC26 Brand Team, FWC26 CAN and wider FWC26 project team. 
  • Guiding/overseeing production, shoots, campaigns, and post-production, as required. 
  • Building presentations and arguments to sell the work. 
  • Providing clear and effective communication to all parties. 
  • Inspiring and engaging other creatives within the FIFA26 and FIFA headquarters teams. 

FIFA World Cup 26 Skills Framework

ACCOUNTABILITY: Demonstrate commitment to responsibilities and objectively analyze one’s behavior, while assuming consequences of one’s own actions and/or decisions and learning from one’s mistakes. 

DECISION MAKING: Ability to identify and swiftly make decisions in critical situations, take initiative and calculated risks, explore alternative solutions, and respond promptly to unforeseen circumstances. 

INCLUSIVITY: Achieve shared organizational objectives by sharing information with colleagues across all levels and divisions, tangibly influencing others, and maintaining a network of support contacts. 

INITIATIVE: Capacity to break new ground, look for unconventional solutions, and produce fresh ideas. 

INNOVATION: Capacity to break new ground, look for unconventional solutions, and produce fresh ideas. 

LEADERSHIP: Ability to lead one’s contacts/colleagues/partners, encourage teamwork, and delegate authority / decision-making power, as needed, to produce the expected results and make efficient use of the team’s skills and talents. 

VISION: Ability to perceive the organization's global environmental impact, anticipate decision consequences, grasp organizational missions, and formulate strategic plans.


Education & Qualifications
  • Bachelor’s degree or similar higher education 

Work Experience
  • Minimum 7 years of experience in a similar role 
  • Experience in creating work of outstanding design standards, for brand, advertising and TTL campaigns 
  • Strong client management skills and agency background advantageous 
  • Digital savvy with experience in social & digital marketing strategies 
  • Demonstrated excellent design skills – both conceptual and executional 
  • Brand Development experience 
  • Experience in entertainment, motion and sport advantageous 
  • International or experience working in organizations with international offices/staff 
  • Mid-level management experience 

Languages
  • Fluent in English. French and/or Spanish proficiency is a plus 

Technology
  • Proficient in Creative Studios, Production, MS Office (Excel, Word, PowerPoint, Visio & Project), Keynote and planning software and online collaboration tools 
  • Creative Assets – Aware of all current marketing software and asset formats from motion to statics. 

About FWC2026

The FIFA World Cup 26™ will mark the first time that the tournament features 48 teams and will be hosted by three countries: Canada, Mexico, and the United States.

This new format redefines excellence, generating unique opportunities for greater participation and engagement from fans and players in North America and all over the world. Now is your time to be a game changer and join the workforce that is planning and delivering this unique and unforgettable experience.