Coordinator, Marketing

  • San Jose Earthquakes
  • San Jose, CA, USA
  • 06 Feb, 2021
Full time Coordinator Marketing

Job Description

JOB TITLE: Coordinator, Marketing  
SUPERVISOR: Manager, Marketing Communications 

DESCRIPTION:
The San Jose Earthquakes are looking for a Coordinator, Marketing to join the marketing communications team! This role will support the club’s community outreach goals, primarily assisting with grassroots and event marketing efforts. The Coordinator, Marketing will also contribute to broader marketing initiatives, including email marketing and media buying. 
 
The ideal candidate possesses a tremendous work ethic and organization skills, a strong knowledge and love for soccer, and a desire to grow the sport in the Bay Area.
 
RESPONSIBILITIES:
This position includes five key responsibilities: grassroots marketing, event marketing, email marketing, media buying, and game presentation:

Grassroots
  • Oversee and implement the Quakes grassroots initiatives and programs.
  • Manage the Quake It Up Membership Program, recruiting members, overseeing all communication with current participants, and providing marketing assets to increase the club’s presence in the community.
  • Manage Earthquakes soccer camps, focusing on promotional efforts. 
  • Recruit, hire, train, and oversee the team of part-time employees that help implement our grassroots initiatives and matchday activations.
  • Build relationships with Bay Area stakeholders to engage influencers and generate positive collaboration.

Event Marketing
  • Assist in organizing and delivering Quakes events in the community.

Media Buying
  • Assist marketing communications manager with media buying, serving as the primary contact for all ad trafficking. 

Email Marketing
  • Write, develop, and deploy email marketing messages, owning the Quakes FoundationQuakes Team Store, and Earthquakes Stadium Events email series.
  • Assist marketing communications manager with updating the email marketing analytics database. 
  • Perform analysis on email performance metrics.
  • Create and maintain a lead generation analytics database, tracking leads gathered at grassroots events and games to determine the most effective strategies to capture new leads for the club’s customer and CRM databases.

Game Presentation
  • Assist with marketing activations on matchday.
  • Frequently move gameday equipment, such as tables and tents, weighing around 30 pounds.

Miscellaneous 
  • Bring flair and ideas to marketing efforts, presenting new opportunities to expand the Quakes’ presence in the community.
  • Collaborate with team members to help the club achieve its goals.
  • Other duties as assigned.

DESIRED SKILLS & REQUIREMENTS:
  • 2+ years of work experience in sports and/or marketing
  • BA/BS degree preferred 
  • Fluency in Microsoft Office
  • Driven and gritty work ethic, with willingness to take on tasks no matter how small or large 
  • Excellent organization skills
  • Willingness to learn with a desire to constantly grow and evolve
  • Team player
  • Creative thinker
  • Knowledge of current events and happenings
  • Familiarity with the San Jose market and greater Bay Area
  • Writing skills a plus 
  • Knowledge of Spanish preferred
  • Strong understanding of MLS and international soccer
  • Ability to work flexible hours, including -but not limited- to evenings, weekends, and holidays
  • Ability to lift heavy objects weighing 30 pounds


We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.