Director, Public Relations - Los Angeles, CA

  • Wasserman
  • Los Angeles, CA, USA
  • 07 May, 2024
Full time Communications & PR Leadership & Management

Job Description


Wasserman is a leading marketing, management, representation and sales business that serves talent, brands and properties on a global scale. We operate at the epicenter of sports, music, entertainment and culture, empowering clients, igniting passions and inspiring fans worldwide.

Headquartered in Los Angeles, Wasserman's presence spans 27 countries and more than 65 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit  

Wasserman is looking for an experienced public relations professional who will work as part of the company’s corporate marketing and communications division. This role will focus primarily on securing publicity for the company and its executives. ‘Publicity’ includes earned media placements, with secondary focus on award nominations, panelist and other speaking opportunities, etc. The candidate will bring with them exceptional media relations skills and excellent existing media relationships. The candidate will also be able to serve as a trusted external voice of the company, with an emphasis on proactively pitching brand-building stories and facilitating incoming requests.


  • Help guide the public perception of Wasserman and ensure we continue to be globally known and culturally relevant in the sports, business, marketing, advertising and entertainment industries.
  • Positively impact Wasserman’s sports talent representation and brands & properties business, as it relates to sports, through external media and storytelling efforts.
  • Foster successful relationships with journalists, editors, and media personalities in the Americas, with some EMEA/APAC involvement as well.
  • Generate ideas that will result in earned coverage.
  • Write compelling pitches that relate to the core values and pillars of Wasserman’s business.
  • Deliver high-impact media placements, secure panelist opportunities, and help in the awards nomination process.
  • Work directly with some of the world’s most recognizable athletes and brands, including providing media training and interview guidance, crisis communications support, etc.
  • Research, edit and write press releases, executive and client pitches, statements, and other external communications as assigned.
  • Facilitate media requests and interviews.
  • Edit, update and expand media lists and media contact log.
  • Assist in managing editorial calendars and annual event lists.
  • Work alongside the communications, marketing, and social media department to tell the holistic story of Wasserman.


  • 8+ years of proven work in the marketing, advertising, entertainment and/or sports industry securing national earned media coverage.
  • Vast media relationships, ideally in sports business, marketing, advertising and entertainment, with national outlets
  • Bachelor’s degree preferably in public relations, communications, journalism, etc.
  • Strong writing and editing capabilities.
  • Knowledge of the global media landscape, including written, broadcast, audio, etc.
  • General knowledge of the sports, business, marketing and entertainment worlds.
  • Awareness of industry trends.
  • Agency experience is preferred, but not obligatory.
  • Ability to work independently in a fast-paced environment and to manage multiple priorities and strict deadlines.
  • Strong attention to detail and highly organized.
  • Displays indications of being loyal and trustworthy with the organization and clients.
  • Well-developed problem-solving skills.


Base salary range: $90K-$105K, plus bonus potential if applicable for role.

Actual base salary is dependent on several factors including but not limited to; market dynamics, location and region, experience, specialized skills/training (education), level of responsibility, budgetary considerations, tenure at the company (for current employees), etc. The salary range listed is just one component of the total compensation package for employees. Compensation decisions are dependent on circumstances of each role