Licensing Artist

  • Sports Interactive
  • Stratford, London, UK
  • 07 May, 2024
Full time Business & Commercial

Job Description

Job Title: Licensing Artist
Team: Licencing
Reporting into: Licensing Producer
Hybrid Working Status: Fully remote available.

We are Sports Interactive 🎮

The gaming studio behind: ⚽ Football Manager.

Founded in 1994, Sports Interactive (‘SI’) became a wholly owned subsidiary of SEGA Europe in 2006. Based at the Here East technology hub in Stratford, East London, the SI team continues to expand as we bring our titles to an ever-growing audience across an increasing variety of platforms.

To support our growth, we welcome the opportunity to connect with passionate people with the drive to match our ambitions and initiative to realise your individual potential.

Position Overview

We are seeking a Licensing Artist to work as part of our expanding Licensing team. Responsibilities include creating custom kit textures, logos, and 2D art, as well as modelling and texturing 3D assets across all Football Manager titles. The role will cover multiple areas and disciplines as required. Strong communication skills will be necessary to collaborate with team members across multiple departments.

In addition, during months where there is a low amount of licensing work the successful candidate will support our web-based Online Research Database team with UI/UX work.


  • Responsible for the creation and implementation of Licensed Assets (including kits, headshots, logos, trophies, balls, ad-hoardings, and match-day props).
  • Receive assets (kit references, logos, trophies, headshots, etc.) from licensors and distribute workload to appropriate team members.
  • Ensure all trackers are maintained and collect data from each cycle to improve future processes.
  • React to feedback from licensors in a timely manner.
  • Create/maintain guides and walkthroughs of the asset creation process.
  • Responsible for the quality control of internal and external asset creation.


  • Strong core art skills.
  • Proficient in Adobe CC (Photoshop, Illustrator and After Effects).
  • Proficient in Autodesk Maya and Z-Brush.
  • Basic understanding of design systems and design software such as Figma / Sketch.
  • Experience working with Unity or similar game engine.
  • Working knowledge of Blender a bonus, but not essential.
  • Passion for and knowledge of world football, specifically kits, match balls and other licensed assets.
  • Strong attention to detail and ability to identify common themes across clubs, competitions and manufacturers in the world of sport.
  • Interest in licensed assets across sport/games/broadcasting and ability to identify inconsistencies therein.
  • Ability to identify third-party branding or brands with an adult focus (gambling/alcohol, etc.) and any potential knock-ons this may cause.
  • Strong communication skills, able to collaborate with staff across all departments.
  • Ability to plan, as well as being able to adapt to fast changing environments.
  • Experience working in a fast-moving environment and able to demonstrate good time management skills.

Benefits of Working at Sports Interactive:

  • A flexible working policy to best suit you and your team. 🏠
  • Subsidised mental health, therapy and coaching sessions are available. 😌
  • Contributory Pension Scheme (up to 7% of annual salary). 🏦
  • Free onsite evening bar in the Sports Interactive London HQ. 🍹
  • A well-stocked breakfast bar with cereals, fruits, teas, and coffees. 🥣
  • Regular events in collaboration with our partnered football clubs. 🏟
  • Access to our on-site physical and massage therapist services. 💆
  • Multiple clubs and societies to join e.g., book club and art workshops. 🫶
  • Free access to games released under the SEGA Europe umbrella. 🕹
  • A range of Gym Membership options through our Benefits partners. 🏋
  • Fully Subsidised Healthcare and Dental Plans. 🦷
  • Free Travel Insurance for yourself and your family. ✈
  • A personalized football shirt upon passing probation. 👕

What is it like to work here? 

We approach everything with passion, whether that is making our mark on the gaming and football industries or doing our bit for the world around us. We want to share that outlook with everyone who shows up to work here each day.

For us, talent wins games, but teamwork wins titles. Collaboration is the key to constantly topping our best. We believe everyone matters, no matter which part of the business you are in, so we encourage and support our people in driving your own growth and realising your full potential. But, more than anything else, we are a team. A team with a down-to-earth dynamic, that has a lot of fun doing what we do.

And whether that’s technical tweaks or fine-tuning our creative process, everything is geared at producing the best game possible for our players. To do that, we need to be tenacious and move quickly, and not be afraid of switching things up. It is these principles that have enabled us to produce a game that has defined year after year, and that will continue to push us for many more to come.

Our flexible working culture gives you the opportunity to optimise your workload, with in-office, hybrid, and remote working options dependent on role. So, if you want a work/life balance, we are behind you. Because while we live to create extraordinary games, we know that is not all you have got going on. You can trust that we always keep things in perspective, fostering an environment where work can be more than just a job.

We’re also a London Living Wage employer, boast one of the lowest staff turnover rates in the industry and are proud to have won the ‘Best Places to Work’ award by in 2023.

We are proud to be an equal opportunities employer and encourage applications from any relevant candidate irrespective of sex, race, disability, age, sexual orientation, gender reassignment, marriage or civil partnership, pregnancy or maternity, religion, or belief.

SI is proudly a Disability Confident Committed employer, and we are dedicated to ensuring our recruitment process is inclusive and accessible. Our studio has disabled access and facilities but please ensure you advise us if you require any other reasonable adjustments to be made to support you during the recruitment process.

Our Values:

  • Keep collaborating: We know that talent wins games, but teamwork wins titles. We encourage a level playing field, where no matter the department, title or niche, ideas belong to everyone. And because we have each other's backs, no-one needs to look over their shoulder. It's what brings us success, without the stuffiness.
  • Be agile: The football world never stands still and neither does the entertainment industry. We have to stay ahead as the beautiful game changes and keeps innovating. We can't be afraid to switch things up. To pitch 'out-there' thinking and put ourselves out there. Think fast and adapt faster.
  • Stay Tenacious: We don't overlook the details. Think dog. Think bone. Whether it's technical tweaks or fine-tuning our creative process, everything we do is about producing the best game possible. In other words, never settle. It took tenacious spirits to create a game that defined decade after decade. It'll take tenacious people to push us for decades to come.
  • Show Ambition: We're not lone wolves, we know a pack mentality makes magic happen. But it doesn’t hurt to let your own drive lead the way. That energy is infectious... show up and share it with your team. Make the studio's purpose personal. Your individual outlook can give everyone the edge.
  • Bring the Passion: Don't be fooled, what we do is not a game. We have the power to make our players' passion come to life and make their lives better. And with great power comes great... you guessed it. We take that responsibility seriously, even if we have fun doing it. We want people to love our games, so we need to feel the passion too.
  • Consider the Bigger Picture: There's more at play than just selling games. We want our impact to be a positive one. From the flexibility that brings our team members a better work/life balance, to initiatives that make our studio kind to the planet whilst fighting against discrimination and trying to help make the world a better place, we keep things in perspective. And we give a damn about giving back. It makes our wins mean even more when we pay it forward.