King's Lynn Town FC Commercial Director

£35,000 - £75,000 yearly
  • King's Lynn Town FC
  • King's Lynn Town Football Club, Tennyson Road, King's Lynn, UK
  • 26 Apr, 2024
Full time Business & Commercial Leadership & Management Premier League Sales Sponsorship

Job Description

A new era has dawned at King's Lynn Town FC. With new Asian investment and a desire for the club to gain promotion into the Football League, we are now seeking someone to head up our commercial side; someone who ideally has worked in the football league and is not frightened about taking a step down the league's ladder to build something quite special and develop a commercial arm that others can only dream of.

The role will be to develop the global and UK sponsorship business for King's Lynn Town FC.

- Develop sponsorship strategy, and identify local / regional / global sales opportunities for the club to fully maximize the utilization sale rate of the club’s sponsorship assets including selling the stadium naming rights

- Reporting to the Chairman, the Head of Commercial Partnerships will develop and own the sponsorship strategy and be focused on identifying establishing, and managing several value-added partnerships with partnership companies so that an annual revenue target is achieved

- There is an emphasis on securing significant income and growing the offer while managing relationships and ensuring all sponsorships are delivered to the highest standard

Key responsibilities:

- Meet all financial targets and provide well-researched, professional advice on all aspects of commercial development and sponsorship across the business

- Identify and develop appropriate new sponsorship opportunities for the club. Where currently non-existent, find ways to build visibility and presence in new markets/industries such that new sponsors can be identified and developed

- Maximize the strength of the brand and the potential of its external communication channels

- Manage and deliver a growing come budget

- Work with colleagues to develop propositions, scope proposals and oversee the “go-to-market” strategy for national sponsorships and then coordinate delivery to the highest standard

- Ensure exception value for sponsors across all activities and champion high-quality account management

- Develop the local/regional/global events sponsorship strategy and plans and oversee the implementation

- Develop seasonal tickets program and VIP fans program. Oversee the development of all season ticket holder's and VIP fans relationships

- Handle all contractual negotiations

- Day-to-day management and development of communications teams such as marketing ops and social media teams

- Work with the Chairman to set the vision for identifying new sponsorship opportunities

- Take a data-driven approach to decision-making

  • Represent the club in external meetings with senior executives from other companies

Salary will be dependent on experience and will consist of a basic, bonus and commission.

Norfolk is a beautiful place to live with great beaches, and countryside, and housing is well-priced compared to much of the UK.