Coordinator - Marketing

  • Charlotte FC
  • Charlotte, NC, USA
  • 18 May, 2024
Full time Coordinator Marketing MLS

Job Description

JOB TITLE:                                   Coordinator - Marketing CLTFC
DEPARTMENT:                             Marketing
REPORTING RELATIONSHIP:    Reports to Senior Manager, Brand Strategy & Events
STATUS:                                       Full-Time (Exempt)
About Charlotte FC
Charlotte Football Club is the Major League Soccer Club in the Carolinas. The Club’s mission is to be a unifying force that is bigger than one city and encourage a sense of belonging through a progressive, collective, and ambitious approach that guides efforts on and off the pitch. CLTFC is committed to driving growth through the sport and community outreach. Charlotte FC is owned by David Tepper and is a part of Tepper Sports & Entertainment, which also includes Bank of America Stadium and the Carolina Panthers. For more information, visit
Position Summary
The Marketing Coordinator will serve as a project management lead who helps drive a variety of marketing programs, campaigns, projects, and events from ideation to execution, ensuring efficient processes along the way via cross-functional collaboration.
Primary Responsibilities
  • Dedicated Responsibilities
    • Promotional item management - Lead the development, ordering and procurement of all Charlotte FC promotional goods, products and staff apparel including delivery and invoicing.
    • Marketing program development - Lead the bar, hotel, and apartment complex marketing programs; regional Carolina’s marketing initiatives; and brand collaborations. Develop and manage new programs that align to overall marketing strategies and help achieve brand and marketing goals.
    • Retail program assistance - Assist Marketing Manager with execution of Charlotte FC local retail programs.
    • Additional related duties as assigned.
  • Department Responsibilities
    • Work alongside Marketing Team to support marketing efforts including cultural moments campaigns, email marketing messaging, ticket sales promotions, and building the matchday experience.
    • Work across multiple internal departments to help execute initiatives and events.
    • Assist Marketing team with large-scale brand events and Season Ticket Member appreciation programs.
    • Assist with management of interns and their daily roles and responsibilities.
    • Create and manage project plans and timelines to deliver marketing campaigns on time.
    • Work with internal clients to drive campaign performance from ideation to execution.
    • Track and record metrics throughout all campaigns.
    • Grow the brand regionally, nationally, and globally & ultimately become one of the most loved brands in sports.
    • Grow fan affinity & fan sentiment; Deliver talked about events & experiences across the enterprise both on matchday and year-round.
    • Evolve existing and create new products, services & benefits that fans value.
    • Additional related duties as assigned.
  • 2 - 4 years of full-time marketing experience which may include direct marketing, campaign management, marketing/brand/experiential agency, or event operations.
  • Bachelor’s degree required. Degree in marketing, advertising, or a related field is a plus.
  • Must have a valid US Driver’s license.
  • Must pass pre-employment screens.
  • Account management, event management and client-facing experience preferred.
  • Soccer knowledge preferred.
Skills for Success
  • Strong work ethic and attention to detail.
  • Strong project management skills with analytical and problem-solving skills.
  • Strong verbal and written communication skills.
  • Works well within in a collaborative, team-driven, and goal-based environment.
  • Works well under pressure while maintaining a positive attitude.
  • Must be a team player, reliable, and dependable with a can-do attitude.
  • Must maintain complete confidentiality of privileged, and/or sensitive information.
  • Ability to prioritize workload to manage time and tasks while ensuring on-time delivery.
  • Willingness to work in a dynamic, fast-paced environment that requires flexibility and agility.
  • Must possess strong customer service skills.
  • Must, at all times, display the character and values of the Tepper Sports & Entertainment brand.
Work Environment and Physical Requirements
This position operates in a professional office environment and outside in a stadium facility. This role routinely uses standard office equipment such as computers, phones, photocopiers, etc. Local travel to events may be required.  This position typically works a minimum of 40 hours per week. 
  • Must be able to work all Charlotte FC home matches.
  • Must be able to lift and carry up to 30 lbs. 
  • Ability to remain sitting for up to 8 hours at a desk and computer.
  • Ability to remain standing/walking for up to 8 hours.
  • Ability to climb stairs.
  • Ability to work both indoors and outdoors, and endure weather conditions, including rain, wind, high and low temperatures, etc.
  • Must be able to work in non-traditional settings, and work non-traditional hours including nights, weekends, and holidays.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.