Sr Director, Marketing

  • Kroenke Sports & Entertainment
  • Denver, CO, USA
  • 30 Mar, 2024
Full time Leadership & Management Marketing

Job Description

Sr Director, Marketing

5 days agoRequisition ID: 3051
Salary Range:$75,000.00 To 80,000.00 Annually

Job Title: Sr. Director of Marketing, Colorado Avalanche

Department: Avalanche Marketing

Business Unit

Location: Denver, Colorado

Reports To: VP of Marketing, Colorado Avalanche

Employment Type: Full Time – Salaried

Supervisor Position: Yes


Kroenke Sports & Entertainment (KSE) is an American Sports and Entertainment holding company based in Denver, Colorado. KSE is committed to providing world class sports and entertainment for both live and broadcast audiences. We are the employer of choice as the owner and operator of Ball Arena, DICK’S Sporting Goods Park, the Paramount Theatre, 1STBANK Center, Denver Nuggets (NBA), the Colorado Avalanche (NHL), Colorado Mammoth (NLL), Colorado Rapids (MLS), KIMN,KXKL, KKSE (FM/AM), Altitude Sports & Entertainment, Major League Fishing/Fishing League Worldwide (MLFLW), Winnercomm, Outdoor Sportsman Group and SkyCam. 


Nature of Work:

The Sr. Director of Marketing for the Colorado Avalanche is considered an important leader of the department and is expected to act as a main liaison that connects all internal departments involved with the Colorado Avalanche. A true brand champion, the Sr. Director of Marketing is responsible for maintaining and promoting the key mission and values of the Avalanche through in-market activations, content collaborations, and promotional opportunities. 


Examples of work performed:


Brand Strategy

  • Develops and leads a multi-faceted marketing and brand strategy focused on enhancing revenue opportunities, building the brand, increasing fan engagement, driving ticket sales and driving sponsorable opportunities 
  • Designs and implements comprehensive marketing strategies to inspire new fandom and further develop current fandom
  • Assists in development of unified brand identity across all deliverables and channels 
  • Drafts and presents insightful and on-trend proposals that support key campaign initiatives 
  • Assists in creating a narrative to drive compelling storytelling
  • Reviews and approves the usage of brand marks in Sponsorship cross-promotion creative to ensure adherence to brand guidelines 


  • Collaborates across the organization to build, manage and execute year-long promotional, events, sponsorship, and community involvement calendar
  • Increases brand awareness and fan engagement through ideation, planning and execution of season long events and activations – including concept proposals and end of season/campaign recaps 
  • Collaborates across the organization to develop, grow and execute NHL initiatives and campaigns 


  • Works in close partnership with, and drives synergy between, Marketing and all internal stakeholders (Sponsorship, Tickets Sales, Game Presentation, Digital, Community Relations)
  • Collaborates with Sponsorship to create and monetize assets that support the Colorado Avalanche brand and partner objectives
  • Works with other local teams, organizations and fan groups to identify integration opportunities to amplify objectives


  • Mentors, coaches and develops department team members – with a focus on the Marketing Coordinator, Events
  • Oversees department Internship program 


This description is a summary only and is describing the general level of work being performed, it is not intended to be all-inclusive. The duties of this position may change from time to time and/or based on business needs. We reserve the right to add or delete duties and responsibilities at the discretion of the supervisor and/or hiring authority. 


Working Conditions & Physical Demands:

  • Typical Office Conditions – must be able to work in a hybrid environment 
  • Lift up to 50 lbs. occasionally
  • Work in extreme weather conditions occasionally 
  • Nights, weekends, and holiday hours required occasionally dependent on team/event schedule



  • Minimum
    1. 7+ years experience in Marketing, Brand Management, Event Management or related field with at least 2 years of experience in a leadership/management position 
    2. BS/BA degree in marketing, communications, or related field 
    3. Applicants must meet minimum qualifications at the time of hire.
  • Preferred
    1. Previous sports industry experience highly preferred 
    2. Ability to acquire or produce and maintain a valid driver’s license and meet company vehicle driving standards.


Competencies/Knowledge, Skills & Abilities:

  • Ability to maintain positive attitude and demonstrate professionalism
  • Ability to maintain a high level of confidentiality
  • Ability to complete work accurately and in a timely manner
  • Ability to demonstrate good judgment skills
  • Ability to communicate effectively orally and in writing
  • Possesses excellent interpersonal skills
  • Ability to multi-task, prioritize and adapt to changing environments



  • Base salary range $75,000-$80,000 per annum 
  • Eligible for annual discretionary bonus


Benefits Include: 

  • 12 Paid Company Holidays
  • Health Insurance (Medical, Dental, Vision)
  • Paid Time Off (PTO)
  • Life Insurance
  • Short and Long-term Disability
  • Health Savings Account (HSA) 
  • Flexible Spending plans (FSAs) 
  • 401K/Employer Match


Equal Employment Opportunity

Kroenke Sports & Entertainment (KSE) provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.