Manager, Youth Sports Marketing

  • Sporting Kansas City
  • Kansas City, MO, USA
  • 14 Apr, 2024
Full time Leadership & Management Marketing MLS Youth

Job Description

The Sporting Kansas City Manager, Youth Sports Marketing is responsible for building and managing short and long-term marketing strategies for Sporting Kansas City’s Youth Sports department.

This position is to be a key contributor to the Sporting enterprise in ensuring all work is consistent with the Sporting KC brand purpose: “We create memories through personalized experiences with our Club.”

Sporting Kansas City is an equal opportunity employer. We celebrate diversity and equity and are committed to creating an inclusive environment for all associates. We encourage all talented individuals looking for a challenge to apply.
Essential Functions
  • Responsible for building and managing/consulting on short and long-term marketing strategies for Sporting Kansas City’s Youth Sports properties- including soccer programming, leagues, and events.
  • Management of owned channels – email, social, web
  • Develop multi-channel marketing campaigns
  • Manage youth sports marketing budgets
  • Lead cross-functional teams to ensure all tactics are optimized and performing.
  • Key connection point between Youth Sports and Marketing departments
  • Manage projects and campaigns, ensuring that all deadlines are hit.
  • Analyze the performance and effectiveness of campaigns, managing the ROI across all channels.
  • Build summary reports of marketing initiatives.
  • Always represent Sporting Kansas City and its related affiliates in a professional manner.
  • Perform other related tasks as assigned.
  • Develop and manage the marketing calendar for youth sports programs and events.
  • Create and manage the marketing email database

Personal Attributes
  • Strong organizational, communications and interpersonal skills.
  • Ability to organize work effectively, conceptualize and prioritize objectives and exercise independent judgment based on an understanding of enterprise policies and activities.
  • Strong time management and the ability to multi-task within a fast-paced environment.
  • Independent judgment to plan, prioritize and organize a diversified workload.
  • Ability to coordinate and lead multiple tasks and projects.
  • Exceptional attention to detail, and talent for accuracy and precision.
  • High level of interpersonal skills.
  • Self-motivated and goal driven.
  • Professional appearance and attitude, as well as ability to work with others.

Match Day Responsibilities
  • Attendance/coverage of most Youth Sports events
  • Sporting KC (first team) match support when schedule allows

Skills and Experience
  • Bachelor’s Degree in Marketing, Journalism, Business, or other related field required
  • Minimum of two (2) years of experience in brand or account management
  • Proficiency in Salesforce (KORE) and Salesforce Marketing Cloud
  • Proficiency in PlayMetrics a plus
  • Project management experience working with cross-functional teams preferred.
  • Proficient in the Microsoft Office Suite, including Outlook, Word, Excel, PowerPoint, and Calendar.
  • Spanish fluency a plus, but not required.
  • Knowledge of the youth soccer landscape a plus