CRM Lifecycle Marketing Executive

  • Chelsea FC
  • Chelsea, London, UK
  • 11 Apr, 2024
Full time Computer Science Digital Marketing Premier League Technology

Job Description

Description

JOB TITLE: CRM Lifecycle Marketing Executive
DEPARTMENT: Marketing
REPORTING TO: Fan Journey Lead
LOCATION: Stamford Bridge
CONTRACT: Permanent
JOB FUNCTION: Ensure the club delivers an exceptional level of fan engagement and strong commercial return through the management and implementation of CRM campaigns and data innovation across ticketing, merchandise, stadium tours and memberships.

MAIN RESPONSIBILITIES:
• creating, testing and executing bespoke and automated CRM campaigns throughout the fan lifecycle.
• Focusing key lifecycle stages including welcome, upsell, cross-sell and winback.
• Managing and best-in-class CRM experiences across a range of club products and offerings.
• Building, testing and campaigns across email, push and in-app (including design, copywriting and A/B testing).
• Segmenting and profiling fan to improve marketing results, and drive insight and value from fan data.
• Building stronger working relationships and communication with multiple stakeholders across commercial, digital and insight teams.
• Working in conjunction with the data to drive data innovation across all products and campaigns.
• Assisting in the account management of Braze bring about enhancements to our CRM and marketing capabilities and to resolve any issues.
• Reviewing campaign performance and reporting on results to stakeholders with actionable insights.
• Working alongside the legal and supporter services team to customer complaints and process any RTBF or SAR requests.
Measures of success:
• Database growth, health and fan insights.
• Customer lifetime value.
Commercial revenue per product.
PERSON SPECIFICATION:
Qualifications:
Educated to Degree level or equivalent) in a Marketing-related discipline.
Experience:
A minimum of 2 years’ experience in a similar role.
• Experience using Braze, and design tools e.g. Photoshop, would be an advantage.
Skills Behaviours:
• A creative, analytical, and commercially-driven individual.
• High level of attention to detail and excellent skills.
• Ability to work/manage with multiple
• Creative and enthusiastic with a can-do attitude.
• Effective management skills.
• Desire to stay up-to- with trends, technologies and innovation in the CRM and industry.

Additional Information
  • Working LocationStamford Bridge