CRM Coordinator & Analyst

  • USL Super League
  • Fort Lauderdale, FL, USA
  • 10 Feb, 2024
Full time Coordinator Scout / Analyst

Job Description

Job Title: CRM Coordinator & Analyst 
Department: Marketing/Sales 
Reports to: VP of Marketing 
Job Summary 
The CRM coordinator & analyst is responsible for managing the organization’s CRM day-to-day operations with a focus on using CRM to effectively build/maintain relationships with current and prospective customers. The coordinator will lead CRM initiatives supporting Ticket Sales and Service, Partnerships, & Marketing objectives including revenue generation, lead generation, retention, and data acquisition. The coordinator will also work closely with the Marketing team to develop and execute campaigns. The role is responsible for maximizing ROI from the CRM system. 
The Business Intelligence Department is responsible for analyzing, interpreting, presenting, and communicating data to enhance processes, decision-making, and outcomes for Super League Fort Lauderdale.  
What You’ll Do: 
  • Ensure the integrity of the CRM database by overseeing necessary data hygiene and maintenance of the system 
  • Research, design, develop, launch, and implement enhancements to the system as required to stay out front on industry standards and improve sales process efficiency 
  • Investigate and resolve data and reporting inconsistencies in CRM and manage issue tracking, removing obstacles to sales 
  • Maintain all aspects of CRM user management including user onboarding, offboarding, roles, profiles, permissions, and groups 
  • Create and manage platform workflows to ensure maximum productivity and accountability 
  • Train and provide support to all CRM users across the organization and bolster user adoption through continuous training 
  • Be proactive in identifying potential analytical projects to increase business intelligence 
  • Assist sales and marketing teams with new CRM integrations 
  • Support the development of a data-backed go-to-market strategy for priority sales categories  
  • Create reports within the CRM system that support sales strategies and campaigns, and effectively educate stakeholders to measure progress  
  • Provide real-time reports on campaign progress and salesperson performance metrics  
  • Develop reports and dashboards that visualize data for sales, finance, and executive teams 
  • Create and update dashboards and saved views for sales reps and managers  
  • Lead regular reporting to executives including sales pipeline insights, year-to-date revenue breakdown, forecasting, and other data-driven insights  
  • Manage and execute ad-hoc analytics projects from start to finish  
  • Collaborate with a variety of decision-makers on priorities 
  • Support annual rate card analysis  
  • Manage inventory updates and imports 
  • Work with ticket sales, and partnerships departments on how best to leverage CRM to execute strategic vision and goals 
  • Develop short/medium/long-term initiatives for the growth and expansion of CRM with internal stakeholders and external vendors 
  • Collaborate with the Marketing team on lead generation initiatives, as well as the management and optimization of the customer lifecycle – including prospecting, nurturing, conversion, and up-sell strategies 
  • Structure of complex retention, re-engagement campaigns, and data/audience segmentation, which will be shared with other channels 
  • Structure of complex retention, re-engagement campaigns, and data/audience segmentation, which will be shared with other channels 
  • Leverage data segmentation, consumer profiles, and customer engagement scoring all with a goal of communicating more effectively with fans while driving new revenues via ticket sales (including stadium events), sponsorship inventory, and more strategic marketing 
  • Manage the day-to-day relationships with external CRM vendor 
Super League Fort Lauderdale provides comprehensive benefits offerings to all full-time employees. Our benefits include medical, vision, and dental insurance. Super League Fort Lauderdale is an equal opportunity employer, and we will not discriminate against any employee or applicant for employment because of age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality or any other classification protected by law.