Regional Manager Japan and Korea (M/F/D)

  • DFL Deutsche Fußball Liga
  • Singapore
  • 26 Feb, 2024
Full time Leadership & Management

Job Description

Bundesliga International GmbH is a wholly owned subsidiary of DFL Deutsche Fußball Liga GmbH and is responsible for the global marketing of the commercial rights owned by Bundesliga. The Regional Head Office APAC in Singapore was established 2012, the first European football league to open a base in the Asia Pacific region. Since then, the team has been working hard to develop the Bundesliga´s footprint in Asia. The office also functions as a port to Asia for the whole league – many Bundesliga clubs followed our footstep and opened offices abroad. The league`s growth is further illustrated by the opening of a representative office in Beijing, China. The team is determined to build on the Bundesliga`s strong connections to Asia over the coming years.

To support and continue expanding the company successfully, we are seeking for our Singapore office (position can also be executed from Japan or Korea) for the next possible date a qualified

Regional Manager Japan and Korea (m/f/d)

Your tasks:

  • Build-up and maintain network to relevant market players, decision makers and strategically relevant parties to strengthen market presence, particularly in Japan and Korea
  • Identify potential regional partners to increase reach, to strengthen the Bundesliga brand and to create additional revenues
  • Manage relationships with existing partners and new broadcasters/media partners of the Bundesliga in the region, including local Bundesliga clubs offices / representatives
  • Responsible for expanding Bundesliga popularity and visibility in Japan and Korea, in line with global strategies
  • Coordinate and lead the execution of Bundesliga marketing activities in Korea and Japan, which includes undertaking and executing events and activities in local regions, including on-ground football club tours, Bundesliga legend tours, esports and youth development projects
  • Reporting of all marketing activities in the region to HQ
  • Oversee operational matters for Bundesliga on-site activities within markets.
  • Project management of budget, events, promotion, agency management (responsible for selection & contracting of local agencies)
  • Initiate and improve collaborations with TV broadcaster to ensure content/product related and financial development of Bundesliga for each licensing period

Your profile:

  • Minimum qualification A-level/ Diploma but Bachelor’s Degree in business, marketing, business administration, sport management, or comparable degree is preferred
  • Exceptional interpersonal and intercultural communication skills, and ability to manage internal and external stakeholders
  • Capable of leading and driving marketing projects to meet business objectives
  • Strong football, media and marketing expertise
  • Fluent command of English. Other language skills particularly Japanese and/or Korean would be advantageous

Alongside enthusiasm for sport in general and football in particular, you should also demonstrate the following abilities:

  • Proven track record of driving exceptional pan-regional marketing campaigns and record of managing complex projects with multiple stakeholders to meet business or strategic objectives
  • Demonstrated ability to translate strategic initiatives into detailed operational plans
  • Exceptional interpersonal and intercultural communication skills
  • Able to work equally well individually and in a team setting
  • Ability to multitask while not impacting quality of work
  • High sense of responsibility to getting assignments and partnership executed on time

What we offer:

  • A role in the Bundesliga environment, with an exciting and diverse scope of work in a growth region
  • The opportunity to work autonomously in an international organisation
  • A dynamic team with diverse skillsets, further broadening learning opportunities
  • Exposure to key stakeholders in the football environment, across associations/federations, governmental authorities and grassroots organisations
  • Close proximity to the exciting football action on Bundesliga match days and international club tours 
  • Skill development allowances