Senior Manager, Senior Counsel of Brand Rights & Protections, FIFA World Cup 2026

  • FIFA
  • Miami, FL, USA
  • 24 Feb, 2024
Full time Leadership & Management Law

Job Description

Reporting organisationally to the General Counsel, the Senior Counsel (Sr Manager Level) of Brand Rights & Protection will be a key member of the FIFA26 Legal team, and other key individuals responsible for safeguarding the tournament's brand assets, intellectual property, and sponsorship agreements. Further, this role will oversee intellectual property rights enforcement, sponsorship compliance, and legal actions to safeguard the FIFA World Cup 2026's brand integrity and assets.


The main responsibilities and oversights of the Sr Counsel of Brand Rights & Protection for the FIFA World Cup 26™ include:  

•    Implement comprehensive strategies to safeguard the FIFA World Cup 2026 brand against unauthorized use, counterfeiting, and piracy.
•    Monitor global markets, online platforms, and physical channels to identify and address instances of unauthorized merchandise and counterfeit products. 
•    Enforce protection of intellectual property rights, trademarks, and logos associated with the event to prevent unauthorized usage.
•    Collaborate with legal teams to initiate legal actions against entities infringing on brand rights, leading to successful resolutions.
•    Manage and enforce brand guidelines for sponsors and partners, ensuring consistent representation and compliance with contractual obligations.
•    Oversee the licensing of the FIFA World Cup brand, ensuring agreements align with brand integrity and financial goals.
•    Coordinate with law enforcement agencies and customs officials to enhance global efforts against counterfeiting and piracy.
•    Develop educational materials and training programs for internal and external stakeholders to raise awareness of brand protection measures.
•    Analyze brand protection metrics and KPIs to assess the effectiveness of strategies and recommend enhancements.
•    Collaborate with event organizers to ensure brand consistency across marketing materials, merchandise, and official communications.
•    Prepare comprehensive reports for senior management, summarizing brand protection activities, challenges, legal actions, and future strategies.
•    Other duties as assigned by the General Counsel.  


•    Bachelor’s degree or similar level of higher education in Law, Intellectual Property, Business Administration, Marketing, or a related discipline.
•    Enrolled in a State Bar Association in at least 1 U.S. State (Preferably Florida, New York, California, and/or Texas).  
•    Minimum of 5 years of experience in brand protection or similar field, preferably within the context of major sporting events or international brands 
•    In-depth understanding of intellectual property laws, trademarks, and copyright regulations, with the ability to enforce protection strategies effectively
•    Strong legal background to initiate and manage legal actions against brand infringements and oversee compliance with contractual obligations
•    Excellent communication skills to work closely with legal teams, stakeholders, and external partners, fostering collaboration in brand protection efforts
•    Proficiency in analyzing brand protection metrics, assessing risks, and recommending proactive measures to safeguard the brand's integrity
•    Fluent in English 
•    Spanish and/or French proficiency is a plus
•    Proficient in MS Office (Excel, Word, PowerPoint, Visio & Project) and planning software and online collaboration tools

About FWC2026

The FIFA World Cup 26™ will mark the first time that the tournament features 48 teams and will be hosted by three countries: Canada, Mexico, and the United States.

This new format redefines excellence, generating unique opportunities for greater participation and engagement from fans and players in North America and all over the world. Now is your time to be a game changer and join the workforce that is planning and delivering this unique and unforgettable experience.