Women's Marketing and Communications Lead

£28,000 yearly
  • Charlton Athletic Football Club
  • Charlton Athletic F.C. Training Ground, Sparrows Lane, London, UK
  • 15 Feb, 2024
Full time Marketing

Job Description

Position: Women's Marketing and Communications Lead​

Location: Sparrows Lane Training Ground, South East London or as required

Salary 28,000 pa

Hours: FTE Mon-Fri +matchdays

About Us:

Charlton Athletic Football Club is an English professional association football club based in Charlton, south-east London. The club was founded on June 9th, 1905 and has a very storied history from rising to the top-flight of English Football in the 1930s (First Division) and again in the 1980s, 1990s and 2000s, to winning the FA Cup in 1947 and to leaving their Valley home in the mid-1980s only to make an impassioned return in 1992. Historically, the women's team played under Charlton Athletic from 2000 to 2007 but were released to become an independently run team in 2007 following the men's team's relegation from the Premier League.

The women's team were originally formed as a non-professional team in 1991 and were highly successful in the early 2000s winning The FA Cup, the League Cup, and the Charity Shield, as well as coming runners-up in the top division in multiple seasons. In February 2021, the club acquired the Charlton Athletic Women's team, turning the team full-time professional, and integrating them to become one club again.

Currently, our men's first team competes in League One, the third tier of English football, and our women's team competes in the Women’s Championship, the second highest division of women's football in England. At Charlton, we are ‘one club’ and can be truly described as a ‘family club’.

Role Description:

The marketing promotion of Charlton Athletic Women in The FA Women’s Championship, The Women’s FA Cup and the League Cup with the overall objectives to increase fanbase, including match day attendance and engage fans with an exciting and memorable match day experience. ​Be an advocate and guardian of the women’s game. 

Key Responsibilities:

The successful candidate will be responsible for creating and implementing marketing plans with the objectives of increasing attendances at home matches, creating fun and appealing match-day experiences and overseeing the delivery of fan engagement content and activities which support the development of a long-term loyal fan base for the club.

Responsibilities will include:

  • Introducing fan-based programmes, events and initiatives to appeal to league supporters of all ages and encourage their attendance at matches
  • Creating marketing plans which specifically target girls who play football aiming to grow attendances of this audience as well as considering new target audiences within the club’s local community
  • Oversee the delivery of social engagement activity and in-game match coverage across relevant Club Social channels including Twitter, Facebook and Instagram
  • Working collaboratively with the County FA (CFA) to engage with local clubs & plan and deliver pre-match events for local girls’ clubs e.g. tournaments/ coaching sessions etc.
  • Oversee the implementation of FA national marketing campaigns at a local level to increase awareness and attendance at home games as well as supporting FA campaigns for the national teams
  • Support The FA national marketing team to deliver joint objectives and attend bi-monthly marketing meetings (held at different venues across the country)
  • Overseeing player appearances to drive awareness of the club locally and nationally
  • Responsible for creating and overseeing the implementation of exciting and engaging matchday experiences for fans. This should include pre-match and half-time entertainment, competitions for fans and unique experiences
  • Oversee research with fans to understand insights and motivations for attending games. Use of these insights to further drive supporters of the club with marketing activity
  • Oversee applications for central FA marketing funding and delivery of relevant initiatives to enable your club to carry out innovative and successful marketing campaigns
  • Attending all games for the club (on evenings and weekends) in order to oversee the match-day experiences for fans and gauge fan reaction
  • Oversee the regular updates to the club website with relevant content and ensure that email newsletters are sent out regularly.

Education/Qualifications/Training:

  • Qualifications in marketing, communications or similar
  • Experience within marketing of events
  • Full, valid, clean drivers licence (D);

Abilities/Skills/Knowledge:

  • Ability to manage people
  • Good organisational skills;
  • Good time keeping skills;
  • To be flexible and adaptable to change in a fast-paced environment;
  • Good interpersonal skills with strong stakeholder ethos;
  • Actively cooperate and communicate with others, fostering a culture of teamwork and collaboration;
  • Positive about achieving Club, departmental and individual success;
  • Proactively take on new responsibilities and seek out opportunities to learn new skills;
  • Ability to work to tight deadlines, often under pressure, and under own initiative.

Additional Information:

  • This a full time role that includes work on weekends and evenings;
  • Applicants must be eligible to live and work in the UK;
  • Charlton Athletic FC is committed to following relevant health & safety regulations and all members of staff are expected to be fully aware and adhere to, at all times, the Club’s H&S and fire safety procedures;
  • Charlton Athletic Football Club are fully committed to safeguarding and promoting the welfare of children and young people and expect all staff to share this commitment;
  • CAFC is committed to the principle of equal opportunity and its policies for recruitment, selection, training, development and promotion are designed to ensure that no job applicant receives less favourable treatment on the grounds of race, colour, nationality, religion or belief, sex, sexual orientation, marital status, age, ethnic and national origin, disability or gender reassignment.
  • Any personal data that you provide to Charlton Athletic Football Club Ltd (data controller) will be processed in line with applicable data protection laws and will be used only for the purpose of recruitment.
  • We will keep your personal information for 6 months after which we will erase it.  You can always choose to have your data erased earlier by emailing us at dpo@cafc.co.uk
  • This job description is not to be regarded as exclusive or exhaustive. It is an outline of activity, roles and responsibilities and is open to change.

Note: Please note that due to the high volume of applications we receive we regret that we are unable to respond to unsuccessful applicants.

To Apply: Please send a copy of your CV as well as a covering letter explaining why you want to apply for this placement to: ​​https://cafc.peoplehr.net/Pages/JobBoard/Opening.aspx?v=1f343238-d9cf-49b7-8dde-5c20bd214965