Licensing Executive

  • West Ham United FC
  • West Ham, London, UK
  • 21 Nov, 2023
Full time Leadership & Management Premier League Research

Job Description

We are looking for a highly proactive and organised Licensing Executive to join our team and play a key role in the continuing development of the Club’s brand licensing programme. The role will report into the Licensing Lead with a focus on the day-to-day management of several core elements of the licensing programme.


Key Responsibilities

*  Support the day-to-day management of licensees, including managing the product approval process, organising royalty reports and developing strong relationships with licensees to support revenue growth and fan engagement

*  Managing the approval process from initial designs through sampling stages, ensuring licensees produce best-in-class products in line with the Club’s brand

*  Proactively requesting, organising and analysing royalty reports and tracking them in overview documents

*  Working closely with Partnership Management and Marketing teams to support the delivery of licensing partner rights, including player appearances

*  Researching options to upgrade licensing processes via an online system, providing recommendations and ultimately managing the implementation

*  Onboarding new licensees; sharing assets, brand guidelines and explaining processes

*  Tracking licensing contract rights and maintaining overview documents

*  Ensuring all licensee manufacturing information is filed and up to date

*  Supporting the organisation of licensee events and attendance at industry trade shows like Brand Licensing Europe


Person Specification

  • Minimum 1-2 years work experience in a relevant field, ie Brand Licensing, Consumer Products or Sport

  • Highly driven to achieve elite outcomes in a fast-paced environment through a proactive and energetic approach

  • Process-driven with impeccable attention to detail

  • A high degree of numeracy; comfortable analysing financial data

  • Excellent planning and organisational skills, underscored by an ability to prioritise an array of tasks

  • Natural relationship management skills, including with senior stakeholders

  • Strong communication skills, both written and verbal

  • Comfortable engaging with elite athletes when supporting on player commercial appearances

  • A good understanding of commercial agreements

  • Keen interest in football culture and/or the wider sport industry



*  Good awareness of current consumer trends and the retail landscape, including sustainability best practices

*  An understanding of the product development cycle

*  Experience using an online system to manage product approvals and process royalty reports