Manager, Social Media

  • Major League Soccer
  • New York, NY, USA
  • 27 Nov, 2023
Full time Digital Leadership & Management Media Social Media

Job Description


Reports To

Director, Social Media


Position Summary

The Manager, Social Media is responsible for helping position Major League Soccer as the most engaging and innovative sports brand in social media. This position will help produce content with MLS photo, video, and editorial teams, and decide how to distribute on @MLS social media channels to help achieve our objectives. This role will help manage the process in which we create and publish content during the week and on matchdays. This role will be key in helping grow the MLS fan base — from the MLS club level to the league level — and supporting all elements of the MLS ecosystem, including our partnership with Apple TV.


  • Plan, create and post content for MLS social media platforms including but not limited to TikTok, Instagram, Twitter and Facebook -- on weekdays, evenings and weekends (game, big event, and desk coverage required).
  • Collaborate on the content calendar and day-to-day publishing of social content in our voice.
  • Provide and manage live match coverage on weeknights and weekends.
  • Coordinate direct communication with social & digital leads for all MLS clubs.
  • Collaborate cross-departmentally on standard processes for club social content.
  • Manage and implement programming around key events including but not limited to MLS All-Star, Decision Day, and MLS Cup, while working cross-departmentally to ensure all organizational and objectives are met.
  • Collaborate across the enterprise on strategies that leverage players, partners, influencers, and/or celebrities to achieve enterprise wide metrics.
  • Manage employees and/or freelancers as assigned.
  • Additional responsibilities as assigned.


Education and Experience

  • Bachelor’s Degree
  • 5+ years of experience in Social Media, Marketing, or Communications


Required Skills

  • Innovating attitude and creative spirit
  • Ability and willingness to travel and to work non-traditional hours, including evenings, weekends, and holidays
  • Prior corporate experience with social media platforms such as Facebook, Twitter, Instagram and TikTok
  • Prior experience managing team or league handles for soccer and/or sports team
  • Knowledge of soccer, MLS clubs, the U.S. Men’s National Team and Canada Men’s National Team
  • Passion for and experience in social media marketing, with strong understanding of trends and best practices
  • Proficiency in Excel, PowerPoint and Adobe Creative Suite (or other video and photo editing platforms)
  • Meticulous with the ability to multi-task and meet deadlines with minimal direction
  • Passionate about providing fans with a great digital experience by listening, interacting and producing innovative content
  • Superior organization, project management skills and attention to detail
  • Ability to work effectively in a fast paced, team environment
  • Demonstrated decision making and problem-solving skills
  • Strong interpersonal skills and the ability to effectively communicate, both written and verbally


Desired Skills

  • Knowledge of the Spanish Language (business proficiency)
  • Proficiency in graphic design and photoshop

Total Rewards

Starting Base Salary: $75,000 – $85,000. MLS/SUM base salaries are contingent upon several factors including individual qualifications, market financials, and operational business needs.

We are committed to providing a Total Rewards package that attracts, supports, engages, and retains talent through the following:

  • Benefits – comprehensive and competitive medical, dental, and vision benefits, as well as a suite of programs to promote well-being including a $500 Wellness Reimbursement. A generous PTO offering, and hybrid Office/Remote Work Schedule are also offered to promote Work-Life balance.
  • Career & Professional Development – on the job training, feedback, and on-going educational opportunities to continue your personal and professional development.
  • Employee Engagement – office perks, discounts and employee events that go “beyond the traditional paycheck” to make you feel a part of our team and inspire you to elevate the Game!

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.