Job Description
SUMMARY
The CRM Executive will work in all aspects of CRM, such as planning and delivering customer communications across the channel mix, data management, reporting and analysing results, championing a test and learn culture, and delivering the day-to-day running of the supporter loyalty scheme and Single Sign On. They will also work closely with the wider marketing, communications, design and commercial teams as well as stakeholders across the business.
BENEFIT
- Up to £27,000 depending on experience
- A holiday allowance of 20 days + bank
holidays
- 2 x Complimentary tickets to both Bristol
City and Bristol Bears first-team home
league games
PRIMARY OBJECTIVES
- To drive customer loyalty and retention through use of CRM
- Manage the day-to-day loyalty supporter scheme
- Drive the best possible Single Sign On functionality
- Help deliver a single customer view across the business through CRM systems and processes
- Deliver the weekly email communication plan, from segmenting data to building and sending weekly emails to supporters
- Analyse campaign results and provide regular reports using data obtained from CRM
CORE SKILLS / REQUIREMENTS
- Experience in CRM, preferably 1-2 years
- MS Office skills - Excel, PowerPoint
- Broad understanding of the marketing channel mix
- Experience with a CRM platform
- Ability to interpret results and derive actionable insights
- Effective communicator and ability to explain abstract concepts clearly to a broad audience
- Ability to multitask, adapt to a dynamic environment and prioritise work
- Adaptability and ability to work across a range of disciplines from data and analysis through to creative and copywriting
- Some understanding and experience of web analytics/tracking
- HTML/CSS skills or desire to develop skills further and an awareness or an interest in SQL is a plus
