Portuguese Content Producer

  • Manchester City FC
  • Manchester, UK
  • 23 May, 2023
Full time Digital Journalism/Content Media Premier League Social Media

Job Description

Role specific purpose:     

The Portuguese Content Producer will be required to execute digital content creation, deliver against local content plan with the key objective of growing and monetising our international fan base. This a full time, permanent opportunity.


Role specific accountabilities:

1. End to end responsibility for the delivery of editorial video, gfx content for MCFC with local flavouring

    • With close liaison with Regional Team Manager develop content strands for MCFC O&O platforms with and without match footage
    • Write match reports, match previews, interviews, stats amongst other topics
    • Develop content strands for other relevant platforms used in market
    • Translations
    • Developing social media-focused video / gfx, with an in-depth understanding of the various platforms
    • Article translations 

2.  Social media content:

    • Responsible for the creation of high quality and engaging MCFC social media content that strongly resonates with the local market across range of demographics
    • Creating regular MCFC news updates tailored to market including subtitling of global content
    • Facilitation of deep engagement within social media groups of MCFC fans
    • Share content, cover matchdays, press conferences, interviews, club announcements

3. Market landscape intelligence:

    • Provides Regional Content Managers with regular updates about landscape of market they manage. Examples include: social and digital media trends, media best practice in market, demographic information, competitor activity

4. Fan Engagement and Development:

    • Responsible for engaging with fans based in given market via media channels
    • Lead on running in-market competitions and helping to drive Cityzen conversions
    • Develop good relationship with engaged MCFC fans in market through digital media and social media platforms
    • Responsible for identifying and leveraging influencers to reach further audiences

5. General responsibilities

    • Compliance with Club policies
    • Compliance with the Club’s health and safety procedures
    • To undertake such other duties as may be reasonably expected
    • To always maintain professional conduct


Role specific knowledge, skills and experience:  


  • Excellent writing skills


  • Detailed knowledge of market digital and media landscape.


  • Passion and knowledge for all-things football
  • Writing and distribution skills
  • Good knowledge of latest media / marketing trends being adopted by clubs and leagues in market, but also region.


  • Knowledge of latest content creation suites and tools available.


  • Comprehensive knowledge of social media platforms and other content distribution platforms most relevant to your market.
  • Native Portuguese (spoken and written)


  • Great English language skills (spoken and written).


  • Excellent writing skills, as well as social


  • Strong editorial abilities and able to provide multiple bespoke versions of same content for various platforms (YouTube, Instagram, Facebook, man city.co.uk etc.)


  • Good sense of initiative and proactivity regarding helping RCMs with opportunity identification.


  • Passionate about content creation across different channels and forms.


  • Up-to-date knowledge and passionate about social media trends, apps and digital innovations in market.   


  • Personable and ability to forge good relationships with fans and influencers.


  • Strong attention to detail, especially with regards to content delivery.


  • Highly organised and extremely conscious about hitting deadlines but not at the expense of quality.


  • Able to work flexible hours, including working matchday weekends.


  • Be proactive and conscientious; take the initiative while maintaining the Company’s high standards.


  • Possess creativity and the ability to take Man City content to next level.


  • Degree in Journalism; Television/Media; Language and Translations or similar



  • Knowledge of Company’s tone of voice and brand guidelines (training will be provided).
  • Knowledge of the Company’s digital portfolio.


  • Knowledge of MCFC players most relevant / popular to market.
  • Prior experience in market wide media and marketing campaigns
  • Strong network in media industry for given market


  • Some video production skills or knowledge