Senior Manager, Club Marketing

  • Major League Soccer
  • New York, NY, USA
  • 12 May, 2023
Full time Leadership & Management Marketing MLS

Job Description

Overview

At Major League Soccer, we’re committed to advancing the world’s sport in North America. Every member of the MLS team, on and off the field, plays a role in shaping what’s next. We invite you to join the movement and build the league of the future today!

 

Major League Soccer’s Brand & Integrated Marketing group leads marketing and promotion for the MLS brand, big events and other enterprise platforms and initiatives while also supporting Club brand-building efforts and growth. We are an immensely passionate team with a shared goal of super-serving our fans and making MLS land meaningfully in culture. Members of our team think creatively, embrace change and continuously push to inspire solutions that set us apart.

 

Our group is seeking a Senior Manager who will understand and oversee all Club marketing plans and activities and how they impact League efforts, plus distribution and execution of League-led initiatives, with a focus on helping drive fan engagement and Club attachment at the local level. The Senior Manager will be a key point of contact for all Club marketing leaders across the U.S. and Canada, ensuring League strategies are reflective of Clubs and Club efforts are optimized and amplified. We are looking for an individual that is highly curious, motivated, and strategic with a strong ability to guide and problem-solve.

 

Responsibilities

  • Establish day-to-day relationship with Club marketing operators, serving as a trusted resource, managing information flow and ensuring marketing efforts are joined up
  • Be the voice of our Clubs, understanding and representing their unique needs, priorities and opportunities across our teams (internal and external) and full ecosystem
  • Bring a local lens to the development of League marketing plans and promotion of big events, helping create ownable, breakthrough moments in our markets
  • Lead analysis of Club plans, providing summaries and reports of Club activity and performance across marketing platforms and touchpoints (campaigns, activations, social, paid media, etc.)
  • Build strong cross-functional relationships and partner to elevate Club brands by championing more impactful execution
  • Support the Apple partnership and connection to Clubs, facilitating communication, managing the implementation of ecosystem initiatives and monitoring MLS Season Pass promotion
  • Build a bank of case studies and standard methodologies that can be shared across Clubs to raise their businesses in different areas of marketing, and continuously look for new ways to collaborate with Clubs more productively
  • Use brand measurement data and analytics as well as external inspiration / cultural influences to inform strategies and identify new opportunities for driving engagement and innovation
  • Support team with other key initiatives and business goals as needed, including but not limited to influencer marketing, player marketing, rituals and traditions, and youth strategy

 

Qualifications

Education and Experience

  • Bachelor’s degree required. MBA or relevant graduate work a plus
  • 7+ years marketing and/or consulting experience. Sports franchise / Club experience a plus

 

Required Skills

  • Demonstrated marketing expertise having developed and implemented successful strategies
  • Experience working across the marketing ecosystem and platforms
  • Strategic and analytical approach to decisions and problem-solving
  • Ability to package and present solutions with minimal support
  • Strong interpersonal skills, effective communication and storytelling skills, and ability to effectively communicate, both verbally and in writing
  • Collaborates well and can use rapport to align and inspire others
  • Highly driven self-starter with solutions-oriented spirit
  • Ability to prioritize and work effectively in a fast-paced, team environment
  • Interest and familiarity with soccer
  • Plugged into emerging trends and popular culture
  • High-level of commitment to a quality work product and organizational ethics, integrity and compliance
  • Demonstrated decision making and problem-solving skills
  • High attention to detail with the ability to multi-task and meet deadlines with minimal supervision
  • Proficiency in Word, Excel, PowerPoint and Outlook

 

Desired Skills

  • Ability to travel and to work non-traditional hours, including evenings, weekends, and holidays

 

Total Rewards

 

Starting Base Salary: $90,000 – $110,000. MLS/SUM base salaries are contingent upon several factors including individual qualifications, market financials, and operational business needs.

 

We are committed to providing a Total Rewards package that attracts, supports, engages, and retains talent through the following:

  • Benefits – comprehensive and competitive medical, dental, and vision benefits, as well as a suite of programs to promote well-being including a $500 Wellness Reimbursement. A generous PTO offering, and hybrid Office/Remote Work Schedule are also offered to promote Work-Life balance.
  • Career & Professional Development – on the job training, feedback, and on-going educational opportunities to continue your personal and professional development.
  • Employee Engagement – office perks, discounts and employee events that go “beyond the traditional paycheck” to make you feel a part of our team and inspire you to elevate the Game!

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.