Data Insights and Analytics Manager

  • Manchester United FC
  • Manchester, UK
  • 16 Mar, 2023
Full time Data Science Leadership & Management Premier League Scout / Analyst

Job Description

At Manchester United our aim is to Win the United Way – and the quality of our behind-the scenes team sets us apart from the competition.

Our people are as committed to the success of the company as the players are to winning trophies. We offer a unique and exciting working environment, excellent training, with recognition and rewards for the part each individual plays. Sounding good so far?

The Purpose:

The Insights and Analytics Manager will collaborate with the commercial, marketing, and operations teams across all Venue products. The role will directly support the Commercial Director, Venue and  e-Commerce, and Head of Ticketing and Membership. Responsibilities will include, but may not be limited to, weekly, monthly, and ad-hoc reporting, data analysis and market research.

The ideal candidate will have excellent data visualisation and storytelling skills and be enthusiastic about sharing their insights.

The Role:

  • To analyse data and produce insights and recommendations for business objectives and decision-making.
  • To work with data related to General Admission (GA) Ticketing, Hospitality, Memberships, Museum & Tours, Food & Beverage (F&B), fan feedback, digital media and marketing.
  • To design and maintain standard reports, and create detailed analysis to evaluate the success of initiatives and help identify areas of improvement.
  • To build and maintain suite of business intelligence dashboards and reports out of data warehouse and CRM and oversee their implementation and adoption across Venue.
  • To create compelling and aesthetically pleasing data visualisations.
  • Extract and transform data from data warehouse, CRM and third-party data tools as needed.
  • To assist with Pricing Analytics and Revenue Forecasting
  • To assist with market research related to General Admission (GA) Ticketing, Hospitality, Memberships, Museum & Tours, Food & Beverage (F&B), fan feedback, digital media and marketing.
  • To gather and present data for annual recaps and performance; measure ROI.
  • To identify key insights from large data sets and develop presentations to communicate those analytical findings (trends, etc). powerfully.
  • Identify and present on industry and organisational trends.
  • To perform analysis to evaluate the success of initiatives and help identify future areas of improvement.
  • Bring new ideas and thinking to the organisation.


The Person

  • A degree in data science, business analytics or related and appropriate field
  • Previous experience working in business intelligence role or as an analyst
  • Understanding of or experience with professional sports teams, events or entertainment business or similar entities
  • Proficiency in Microsoft Excel
  • Proficiency in Microsoft Powerpoint
  • Experience in working with Tableau/Power BI and/or other data visualisation tools – Desirable
  • Strong initiative and willingness
  • Highly organised, detail-oriented
  • Ability to think analytically and creatively
  • Adaptability to environment involving several simultaneous projects – multitasking
  • Strong problem-solving skills. Ability to understand and solve tasks with little supervision
  • Experience with CRM platforms a plus




Manchester United endeavour to respond to all job applications, however, please consider that we receive a high volume of applications, and this may not always possible.