Commercial Assistant

  • Wigan Athletic Football Club
  • DW Stadium, Loire Drive, Robin Park Road, Wigan, UK
  • 16 Mar, 2023
Full time Business & Commercial

Job Description

Commercial Assistant


Do you want to be a part of the new Wigan Athletic?

Wigan Athletic Football Club are looking to recruit a Commercial Assistant to join our Commercial Team. To provide support and assistance to the commercial team with the emphasis on proactive management of Club partners, sponsors and advertisers with a focus on generating revenue through sales and client relationship management. Deliver dedicated account management to achieve effective Club partnerships. Help drive hospitality/match-day sales. Assist in driving advertising and partnership sales.


Working hours: 37.5 hours, 5 days over 7 with evening, weekend and bank-holidays required

Contract type: Permanent


You Will:


·         Build, nurture, maintain and retain good relationships with existing partners and sponsors and develop new partnerships to increase revenue

·         Create new client customer leads through effective networking and active promotion of the match day sponsorship and partnership packages available with Wigan Athletic

·         Proactively assist in managing clients, including Club partners and suppliers, including the principal Club partners

·         Produce proposals and sponsorship information based on client’s needs

·         Ensure offers and initiatives are communicated through the appropriate channels and all information is correct at deal confirmation stage ready to handover to colleagues for implementation.

·         Participate in and actively contribute to the innovation of new products and strategy.

·         Build up a database of clients and relevant third parties and ensure all customer data is accurately recorded.

·         Provide weekly update reports to the Commercial Executive detailing achievements against agreed sales targets.

·         Represent the Club on match days and events, networking with clients and delegates to promote the packages and opportunities available.

·         Contribute to a client-centric culture ensuring that the very highest of standards of service are provided at all times.

·         Work in conjunction with the other members of the Commercial team to pool resources and support the effective operation of the department.

·         Proactively promote all match day packages to new and existing clients.

·         Manage the ground board advertising including LED boards with key partners

·         Assist the Head of Commercial and Hospitality Sales Executive with match day administration and planning

·         Represent the Club at local networking events to develop new relationships

·         Be an ambassador for the Club at all times

·         Assist in the planning and development of all new initiatives and campaigns within the Commercial team




The successful candidate will:

·       Demonstratable experience of working withing a sales environment either consumer or B2B consisting of lead management and a structured sales approach along with proven success of achieving or overachieving on sales targets.

·       An entrepreneurial, proactive, and tenacious approach to selling in a high paced sales environment.

·       Experience of communicating easily with a wide range of audiences on a face-to-face basis as well as by post, telephone and by any other appropriate methods.

·       GCSE’s or equivalent in English and Maths

·       Experience of planning and co-ordinating events

·       Experience of winning the confidence and trust of supporters/clients with ease

·       Track record delivering a quality service to customers and continuously seeking to improve upon this to win new business and retain clients.

·       Possess or have the ability to develop a thorough knowledge of the work of the group and the wider hospitality and events sector.

·       Excellent written and verbal presentation.

·       Excellent IT skills, particularly with databases, reporting, MS Office

·       Ability to think creatively and generate new ideas in order to grow business and enhance revenue and profitability for the stadium.

·       Meticulous at checking detail

·       Ability to work under pressure and to deadlines.

·       Ability to organise own workflow.

·       Flexible to meet the requirements of the role and business – must be able to work evenings, weekends, bank holidays for match days.

·       Ability to travel to client meetings.



Here at Wigan Athletic we are on an exciting journey. If you would like to be part of our journey and have a passion for our football club then we want to hear from you. We offer:

·         25 days annual leave [pro rata]

·         X2 complimentary tickets to all home league fixtures

·         Career development opportunities

·         Free onsite parking

·         BrightHR ‘savings and money-off’ offers for employees

·         Wigan Athletic Club shop discount


Closing date for applications: 5pm, Wednesday 5th April 2023

To apply please head over to our website and complete our application form as we don’t accept CV’s. Please return your completed application to or by post to HR, Wigan Athletic, DW Stadium, Loire Drive, Wigan, WN5 0UZ.

The company is committed to the principle of equal opportunity in employment and its employment policies for recruitment are designed to ensure that no job applicant or employee receives less favourable treatment on the grounds of age, disability, gender re-assignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation.


The company is committed to safeguarding all children, young people and adults at risk involved in its activities and events. The group recognises its responsibility to safeguard the welfare of these vulnerable groups by a commitment to procedures to protect them. The group expects all staff and volunteers to fully support and promote these commitments.