Head of Partnership Sales for Americas

  • New York City FC
  • New York, NY, USA
  • 15 Mar, 2023
Full time Leadership & Management Sales

Job Description

JOB TITLE:  Head of Partnership Sales for Americas -City Football Group
DEPARTMENT:  Partnership Sales
REPORT TO: VP of Partnership Sales                                                        

This role is responsible for leading on and driving partnership sales revenue for CFM across the Americas region through the management of a team of Partnership Sales executives whilst maintaining managing their own accounts and revenue pipeline.

Maintaining full oversight and control of activities in the region, the focus of this position is to lead on and deliver defined sales revenue targets against agreed plans.  The role will also play a critical part in supporting future development of the commercial sales objectives and plans for the Americas region. 

This role will also require a focus on key projects, including but not limited to:
  • City Football Group
  • City Football Academy
  • Club Partnerships across Americas or with Americas based organizations
  • Presenting Partner Packages
  • Other ad hoc based projects

 Reporting to the VP of Partnership Sales, this role will focus on:
  1. Sales Delivery Across Team (Primary Focus)
    a. Lead a team of sales executives to exceed sales target for the region on an annual basis
    b. Develop a thorough understanding of the categories and markets under its remit to understand CFM’s commercial opportunities. 
    c. Identify potential commercial partners for MCFC, and CFM Properties 
    d. Work and plan to deliver targeted sales objectives (individual and team).
    e. Prepare sales propositions, generate business cases and sales planning
    f. Deliver on set commercial targets and strategic projects
    g. Develop strong relationships with prospective new clients and industry network to maximise revenue streams and explore other initiatives that offer CFM clubs brand and media presence across key markets
    h. Engage with leading brands across key global & regional categories to establish new partners 
    i. Explore creative new initiatives that will enhance partners engagement with their customers as part of the partnership sales process
  2. Networking:
    a. Develop and maintain good relationships across the sports markets in Americas, including but not limited to: brands, football clubs, football federations, sports marketing agencies, advertising agencies, Media and PR companies.
    b. Develop direct relationship with brands and key organizations that are existing or potential partners of the City Football Group
  3. Brand Development Initiatives (Secondary Focus)
    a. Contribute to the development of new initiatives that increase our engagement with existing and new MCFC fans through creative partnerships 
    b. Support the Business Development team with in-market knowledge, insight and sales activity to secure revenue for strategic projects such as: Telecom Partnerships and Industrialized Sponsorship

Key Responsibilities
  • Own, oversee, drive and deliver results for key categories and projects for the Americas Sales Team
  • Manage sales team to drive commercial opportunities across these sectors and other sectors for the group properties
  • Provide weekly and regular updates on team sales meeting showcasing activity and pipeline development, business closed and share any insight to other potential collaboration with Sales Team members
  • Develop, manage and refine the commercial strategy for the markets / categories under its remit with the support of the Line manager and input from category managers globally
  • Proactively search and find new revenue streams (Partnership focused for all CFM properties)
  • Be competent with Salesforce and other club specific sales management systems (CRM) as well as design / sales presentation tools
  • Work together with Business Intelligence Department to provide support with key market, competitor information and specific partnership valuation in order to identify local market trends, brand relevance and opportunities across all categories
  • Manage, develop and oversee the Partnerships proposals in line with the club’s international strategy plan and prioritize projects
  • Consistently achieve the commercial revenue targets set by line manager and the group’s CEO

General Responsibilities
  • Compliance with Club and CFM policies
  • Compliance with the Club’s health and safety procedures
  • To undertake such other duties as may be reasonably expected
  • To maintain professional conduct at all times

  • Bachelor’s degree in Sports Management, Business or related field
  • 5-7 years of experience in Partnership Sales; sports and entertainment industry experience preferred
  • Experience in a rights-holder/club environment
  • Sound knowledge of the global and local soccer/football landscape
  • Familiarity with sports/soccer sponsorship contracts and rights packages
  • High-level skills in all aspects of partner/client service
  • Competence in Microsoft Programs, including Word, Excel, and PowerPoint
  • Strong work ethic, team-oriented attitude, and enthusiasm about contributing to the success of the department and club
  • Strong team management skills
  • Well organized with consistent attention to detail
  • Self-sufficient and proactive
  • Flexible and comfortable in a fast-paced working environment
  • Broad commercial acumen
  • Familiarity with local landscape (culture and business)
  • Ability to work flexible hours, including evenings, weekends, and holidays, as necessary
  • Applicant must be able to comply with MLS Next Safety and Well-Being policy and any other applicable child safety policies provided to applicants by NYCFC
  • Ability to work flexible hours, including evenings, weekends, and holidays, as necessary
  • New York City Football Club requires a COVID-19 vaccination as a condition of employment, subject to exception under applicable law

This exempt position has an estimated annual base salary range of $110,000 to $135,000. Final compensation offer amounts are based on a wide array of factors unique to each candidate, including but not limited to demonstrated skill set, years and depth of relevant experience, and some role-dependent factors such as certifications and software expertise. We welcome direct conversations with each candidate about compensation in all of our initial calls.

  • Excellent health, dental & vision insurance, with options to fit you and your family’s needs
  • Comprehensive and competitive benefit programs, including maternal & paternal leave
  • Ancillary benefits: Commuter, gym membership, and Citi Bike discounts
  • Your health is important! Our wellness strategy focuses on mental and physical wellbeing through in-office and virtual programs
  • Four complementary tickets to every NYCFC home match
  • Team outings, happy hours, and annual staff gatherings to celebrate our co-workers
  • A dynamic, ambitious, and fun work environment

At New York City Football Club (NYCFC), we are on a mission to build this City into one of the soccer capitals of the world. The Club was announced as Major League Soccer’s 20th franchise and is the first and only MLS team located within the five boroughs of New York City. The Club has qualified for the Audi MLS Cup Playoffs for the last seven consecutive seasons, winning the MLS Cup in 2021. Games are broadcast through MLS Season Pass, the unprecedented subscription service from Apple and Major League Soccer that will have every match of the MLS regular season, Audi MLS Cup Playoffs and Leagues Cup all in one place and with no blackouts. NYCFC’s combined 3.3 million social media following across Facebook, Instagram, TikTok and Twitter is the second-highest among MLS clubs. For more information, please visit: https://www.nycfc.com/. 
New York City Football Club is also one of 11 clubs comprising City Football Group and counts Manchester City FC, Melbourne City FC, Yokohama F-Marinos, Girona FC, Montevideo City Torque, Sichuan Jiuniu FC, Mumbai City FC, Lommel SK, Espérance Sportive Troyes AC and Palermo FC among its sister clubs. 

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job Questions:

  1. Are you legally authorized to work in the United States?