Job Description
Overview
The Premier League’s digital media business plays a vital role in helping grow the global reach of our competition, increasing engagement among football and sports fans, in order to act as a meaningful global promotional vehicle for our member Clubs, broadcast licensees and commercial brand partners as a meaningful promotional vehicle.
The Premier League digital media team aim to drive significant growth in audience reach, engagement, breadth, and depth across an earned, operated, owned and direct set of audiences, while also dedicating particular focus to the three key markets of the US, India and China.
This exciting new role in our digital media team will lead on opportunities to grow and broaden the Premier League’s global audience across multiple platforms, including the Premier League’s localised platform and content efforts, resulting in stronger and deeper fan engagement not only for the Premier League, but also with our Clubs, broadcast licensees and commercial brand partners.
This role will work closely with the rest of the digital media team and across the broader business, to understand the Premier League’s directly addressable audience, identify opportunities for growth, and support on turning those opportunities into reality. This includes leading the delivery of the Premier League’s localised content offerings on both owned and operated platforms in order to ensure a local as well as global approach in certain markets.
The ideal candidate will have a marketing and/or content background, an affinity for sports, and experience of agency management.
Who we are
The Premier League is home to some of the most competitive and compelling football in the world. The League and its Clubs use the power and popularity of the competition to inspire fans, communities and partners in the UK and across the world. The Premier League brings people together from all backgrounds. It is a competition for everyone, everywhere and is available to watch in over 880 million homes in 188 countries.
We have a wide variety of responsibilities. These include organising the competition and its Handbook Book as well as managing the centralised broadcast and commercial rights. The work we do in conjunction with the Clubs also goes far beyond the 90 minutes. We support and provide a framework for youth development, we protect the organisation’s intellectual property, support the wider game and community programmes, undertake international development work and liaise with governing bodies and other leagues.
Our hybrid-working model also allows you some variety on your place of work, offering you the chance to work from home on some days each week. Where possible, you will attend the office or site visits in line with our company policy. All staff liaise closely with their line manager to manage their time appropriately and according to their work and team requirements.
The Premier League’s digital media business plays a vital role in helping grow the global reach of our competition, increasing engagement among football and sports fans, in order to act as a meaningful global promotional vehicle for our member Clubs, broadcast licensees and commercial brand partners as a meaningful promotional vehicle.
The Premier League digital media team aim to drive significant growth in audience reach, engagement, breadth, and depth across an earned, operated, owned and direct set of audiences, while also dedicating particular focus to the three key markets of the US, India and China.
This exciting new role in our digital media team will lead on opportunities to grow and broaden the Premier League’s global audience across multiple platforms, including the Premier League’s localised platform and content efforts, resulting in stronger and deeper fan engagement not only for the Premier League, but also with our Clubs, broadcast licensees and commercial brand partners.
This role will work closely with the rest of the digital media team and across the broader business, to understand the Premier League’s directly addressable audience, identify opportunities for growth, and support on turning those opportunities into reality. This includes leading the delivery of the Premier League’s localised content offerings on both owned and operated platforms in order to ensure a local as well as global approach in certain markets.
The ideal candidate will have a marketing and/or content background, an affinity for sports, and experience of agency management.
Who we are
The Premier League is home to some of the most competitive and compelling football in the world. The League and its Clubs use the power and popularity of the competition to inspire fans, communities and partners in the UK and across the world. The Premier League brings people together from all backgrounds. It is a competition for everyone, everywhere and is available to watch in over 880 million homes in 188 countries.
We have a wide variety of responsibilities. These include organising the competition and its Handbook Book as well as managing the centralised broadcast and commercial rights. The work we do in conjunction with the Clubs also goes far beyond the 90 minutes. We support and provide a framework for youth development, we protect the organisation’s intellectual property, support the wider game and community programmes, undertake international development work and liaise with governing bodies and other leagues.
Our hybrid-working model also allows you some variety on your place of work, offering you the chance to work from home on some days each week. Where possible, you will attend the office or site visits in line with our company policy. All staff liaise closely with their line manager to manage their time appropriately and according to their work and team requirements.
The role
In this exciting role, you will lead on opportunities to grow and broaden the Premier League’s global audience across multiple platforms, including the Premier League’s localised platform and content efforts, resulting in stronger and deeper fan engagement not only for the Premier League, but also with our Clubs, broadcast licensees and commercial brand partners.
This role involves, but is not limited to, the following duties:
This role involves, but is not limited to, the following duties:
- Day to day management of the Premier League’s efforts to reach and acquire new fans, both within and beyond sport, and convert them into lifetime relationships on a global scale
- Ongoing understanding, analysis and education of the Premier League’s directly addressable audience, including affinities, motivators and behaviours at a global and local level
- Develop and share meaningful insights to manage and contribute to fan development strategies, leveraging content, product, and partnership opportunities both internally and externally
- Establish goals, track budget spending and measure ROI of fan development initiatives, including insight to articulate impact both internally and externally
- Day to day management of the agencies who create localised content in our key markets, understanding the nuances of cultural context and exploring ways to continually enhance and grow this offer, including new distribution opportunities
- Scope and define additional localised content opportunities, including new territories, new offerings, and new collaboration opportunities, particularly with broadcast licensees and brand partners, working with other colleagues in the Media division
- In collaboration with colleagues, support on key market activations and on ground opportunities to nurture existing fans and reach new fans, including collaboration opportunities with clubs, broadcast licensees and brand partners
- In collaboration with colleagues, support on influencer and talent management in order to ensure that we are taking a fan-led approach, particularly to attract younger audiences
Requirements for the role
- Significant work experience in the sports content and marketing landscape at platform, agency, rightsholder, brand or related role
- Experience developing and executing high-impact fan/consumer marketing activity, including activations, collaborations, and content
- Experience working with insight, analytics and trends, including summarising and preparing reports
- Experience of managing and producing deliverables in a fast-paced environment
- Strong creative eye and appreciation for quality execution
- Strong organisational skills with the ability to schedule and prioritise multiple work streams effectively
- Understanding and experience of delivering contracts, rights and committed deliverables
- A motivated, proactive and ambitious individual with exceptional communication skills
- Collaborative and open-minded team player with the confidence to deal with senior internal and external figures
- Excellent and adaptable communications skills
- Meticulous attention to detail
- Ability to demonstrate creative vision and identify innovative solutions
About The Premier League
The Premier League is home to some of the most competitive and compelling football in the world. The League and our clubs use the power and popularity of the competition to inspire fans, communities and partners in the UK and across the world. The Premier League brings people together from all backgrounds. It is a competition for everyone, everywhere and is available to watch in nearly 800m homes in 188 countries.
We have a wide variety of responsibilities. These include organising the competition and its Rule Book as well as managing the centralised broadcast and commercial rights. The work we do in conjunction with the clubs also goes far beyond the 90 minutes. We support and provide a framework for youth development, we protect the organisation’s intellectual property, support the wider game and community programmes, undertake international development work and liaise with governing bodies and other leagues.
About Premier League