Manager, Digital Marketing

Primary Responsibilities:

• Develop, manage and execute digital marketing campaigns across search, display, social and email to deliver established business goals.
• Setup, execute and optimize automated and triggered email campaigns targeting key audiences with personalized messaging and offers; continuously testing to improve delivery, open rates and click through.
• Develop loyalty and CRM programs and strategies to optimize customer value and profitability (e.g., team ticket sales, sales of NWSL products and services, sponsorship dollars).
• Produce weekly reporting, and ad hoc analyses, on campaign results and website trends with actionable insights around wins and learnings.
• Manage and optimize all aspects of search, display and social advertising campaigns; continuously testing targeting, content and messaging to optimize performance results.
• Build innovative new digital campaigns that further amplify and/or support Team, Player and Partner marketing efforts.
• Regularly bring innovative new digital marketing methods, channels and ideas to your programs.
• Ensure the fan remains the center of every strategy, every program, and every touchpoint while business objectives are met.
• Liaison with teams and league constituents to coordinate campaigns and create best practices.

Requirements:

• Bachelor's degree required, MBA preferred, or further business/analytical education.
• 3-5 years of demonstrated hands on experience managing digital marketing acquisition campaigns across search, social, display and email; preferably with media, entertainment, eCommerce campaigns or a culture/momentum brand.
• Fluent in the metrics that matter around Marketing programs and how what you do contributes to business objectives; Must have demonstrable experience measuring and optimizing all digital campaigns.
• Experience with marketing automation and web analytic tools.
• Must have an insatiable curiosity about all aspects of digital marketing, with have hands-on examples of bringing new programs and capabilities to life-and the associated wins and learnings.
• Experience in keeping customers/fans/players at the center of every strategy and program.
• Extremely facile with Microsoft PPT and Excel spreadsheets-you love testing /learning/iterating and telling data-driven stories.
• Your colleagues describe you as ambitious, a "learn-it-all" type who takes on new experiences with a growth mindset-plus you're fun to sit next to at lunch.

Annual Salary Range: $60,000 - $70,000

NWSL salaries are contingent upon candidates' qualifications, functional business needs, and market financials.