Manager, Digital Marketing

  • The National Women’s Soccer League
  • New York, NY, USA
  • 26 Feb, 2023
Full time Digital Leadership & Management Marketing

Job Description

Primary Responsibilities:

  • Develop, manage and execute digital marketing campaigns across search, display, social and email to deliver established business goals.
  • Setup, execute and optimize automated and triggered email campaigns targeting key audiences with personalized messaging and offers; continuously testing to improve delivery, open rates and click through.
  • Develop loyalty and CRM programs and strategies to optimize customer value and profitability (e.g., team ticket sales, sales of NWSL products and services, sponsorship dollars).
  • Produce weekly reporting, and ad hoc analyses, on campaign results and website trends with actionable insights around wins and learnings.
  • Manage and optimize all aspects of search, display and social advertising campaigns; continuously testing targeting, content and messaging to optimize performance results.
  • Build innovative new digital campaigns that further amplify and/or support Team, Player and Partner marketing efforts.
  • Regularly bring innovative new digital marketing methods, channels and ideas to your programs.
  • Ensure the fan remains the center of every strategy, every program, and every touchpoint while business objectives are met.
  • Liaison with teams and league constituents to coordinate campaigns and create best practices.


  • Bachelor's degree required, MBA preferred, or further business/analytical education.
  • 3-5 years of demonstrated hands on experience managing digital marketing acquisition campaigns across search, social, display and email; preferably with media, entertainment, eCommerce campaigns or a culture/momentum brand.
  • Fluent in the metrics that matter around Marketing programs and how what you do contributes to business objectives; Must have demonstrable experience measuring and optimizing all digital campaigns.
  • Experience with marketing automation and web analytic tools.
  • Must have an insatiable curiosity about all aspects of digital marketing, with have hands-on examples of bringing new programs and capabilities to life-and the associated wins and learnings.
  • Experience in keeping customers/fans/players at the center of every strategy and program.
  • Extremely facile with Microsoft PPT and Excel spreadsheets-you love testing /learning/iterating and telling data-driven stories.
  • Your colleagues describe you as ambitious, a "learn-it-all" type who takes on new experiences with a growth mindset-plus you're fun to sit next to at lunch.

Annual Salary Range: $60,000 - $70,000

NWSL salaries are contingent upon candidates' qualifications, functional business needs, and market financials.