Conference and Events Sales Executive

A compelling opportunity has arisen at Stoke City Football Club for a Conference and Events Sales Executive; a key position at an exciting time for the bet365 Stadium.

With a concerted programme of investment ongoing in the Club’s already elite facilities, and aspirations to bring back big events, it’s an invigorating and ambitious time to start your journey at the home of the Potters.

With a £1.5m outdoor fan zone soon-to-be added to the Club’s 30,000-seater stadium – plus a £2.5m recently renovated sports’ bar, Ricardo’s, in addition to a range of elegant indoor facilities – Stoke City are ready to put ST4 on the map for so much more than the beautiful game.

Reporting to the Conference and Events Sales Manager, the purpose of the role is to generate income from meetings, events and conference hire at the bet365 Stadium.

When you start your career at Stoke City, you’ll rapidly realise that the power of the Potters comes from the personality of our people.

In-keeping with the salt of the earth traditions of our city and surrounding area, friendliness and a family feel are our forte.

Main Responsibilities

• Managing and growing existing relationships with clients and agencies to drive incremental business.
• Identify and proactively source new leads through industry working groups, exhibitions, and online platforms to maximise income and fill available capacity.
• Attending regular functions, conferences, shows or exhibitions to continually promote the venue.
• Continually monitor sales activity to actively seek ways to upsell products and services.
• Negotiating terms of sales, agreements and closing sales with customers.
• Responding to customer queries and resolve their objections to encourage them to make a purchase.
• Proactively responding to all inbound enquirers in a timely and professional manner, paying particular attention to the two hour window given from the point of agent contact.
• Converting enquiries into sales by gathering information, discussing packages, providing customers with detailed, accurate quotations and cost calculations and carrying out follow up calls.
• Cross selling and upselling to support other commercial revenue teams.
• Working flexibly to meet the needs of customers on event days.

Key Skills and Experience

• Excellent customer service and communication skills.
• Ability to engage and build rapport with customers.
• Ability to remain positive in challenging situations.
• Ability to work independently as well as part of a team.
• Basic IT skills.
• Previous sales experience is desirable.

The ideal candidate will be available to work evenings and weekends to cover match day fixtures and events as required.

The position will be offered on a full time basis. All relevant training will be provided.

This organisation is committed to safeguarding and promoting the welfare of children and adults at risk and expects all staff and volunteers to share this commitment. Background checks and DBS checks at the appropriate level will be obtained prior to employment commencing.