Digital Marketing and Analytics Intern

  • Orlando City SC
  • Orlando, FL, USA
  • 11 Nov, 2020
Intern Digital Marketing Media

Job Description

Position Summary: This position will report directly to the Media & Fan Generation Manager and will support the Orlando City SC email, digital marketing & analytics strategy. We are seeking an intern who possesses a high work-ethic combined with an analytical mind, creative thinking, and a passion for soccer.
 
Essential Duties & Responsibilities: 
  • Learn and assist Media & Fan Generation Manager to develop, manage and implement the Club's digital marketing, email strategies, and analytics framework.
  • Research and conduct more targeted and relevant engagement based on consumer segmentation and analysis of the database.
  • Learn to create summaries of marketing efforts to analyze results & capture insights to drive efficiencies in marketing strategy.
  • Assist with planning and creating email templates which includes proofreading, editing, and updating copy for internal and external emails.
  • Assist with LionNation, the Club’s membership program, fulfillment including management of member data and other deliverables.
  • Assist with management and maintenance of the opt-in database and master email calendar.
  • Research and compile evolving trends and technology both inside and outside of the sports industry.
  • Other duties as assigned. 
 
Qualifications: 
  • Intern must be available a minimum of 20 hours per week during the Spring semester (January 2021 through May 2021).
  • Minimum of 6 months of sports marketing, digital marketing, data analytics or other related experience is preferred.
  • Must have strong organizational skills with experience managing multiple projects and timelines.
  • Ability to evaluate data, determine trends, find opportunities, and make recommendations.
  • Basic knowledge of HTML coding.
  • Copywriting experience and/or superior written communication skills is required.
  • Familiarity with digital trends and technology, sports, and popular culture.
  • Analytical abilities: looking to push the envelope and develop and implement fresh ideas.
  • Available game nights and non-traditional hours, in non-traditional settings, within a team atmosphere.
  • This is an unpaid internship, therefore, academic credit is required to be eligible for this opportunity.
 
Disclaimer:
This internship is intended to be an in-person learning opportunity, with the intern working approximately 20 hours in the office per week, or as needed. Due to COVID 19, policies and procedures related to non-full-time employees working at our office at Exploria Stadium may dictate that the role becomes a telework opportunity.
 
About Orlando City SC
Orlando City SC joined Major League Soccer (MLS) as the league's 21st franchise in November 2013, becoming the first MLS team in the Southeast. The Lions began league play in March 2015, and in 2017, moved into its privately-owned downtown soccer stadium. In 2019, Orlando City SC will launch OCB in the newly formed USL League One to bridge the gap between its successful youth development academy and the First Team.


In November 2015, the Club announced its intention to bring professional women’s soccer to Central Florida and launched Orlando Pride in National Women's Soccer League. The Pride began league play in April 2016 with a star-studded team of FIFA World Cup Champions. For more information, visit orlandocitysc.com or orlando-pride.com.
 

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.