Partnership Insight and Strategy Manager

  • Arsenal FC
  • London, UK
  • 05 Aug, 2022
Full time Business & Commercial Leadership & Management Premier League

Job Description

The Partnerships team forms part of the Commercial department within Arsenal, sitting alongside the Brand Marketing, Retail, Digital Experience, Premium Sales and Business Strategy teams within Commercial.

The Partnerships team has a primary objective of revenue generation through purpose driven brand partnerships.Within the Partnerships team there are two main areas of focus - attracting and signing our commercial partners (Partnership Development Team), and also managing the relationships with our partners after signature to ensure both Arsenal and our partners maximise the return from our relationships (Partner Servicing Team).

The Partnerships team works closely with all departments within Arsenal to formulate partnerships that bring the club forward, both on and off the pitch.


Managed by the Partnerships Research and Insights Manager, this role's purpose is developing Arsenal's go to market proposition for partnerships and enabling tracking metrics that monitor and optimize key deliverables in line with objectives and KPIs.


Supporting the Partnership Development team, who have responsibility for securing new commercial partnerships. The everyday tasks of the Partnership Insight & Strategy Manager are:

  • Developing best in class suite of assets to package and present to prospective clients
  • Working with internal teams to identify opportunities to integrate brand partners
  • Supporting the sales team in recommending the most appropriate rights in line with key partnership objectives
  • Shaping process and coordinating planning and delivery of campaigns with multiple stakeholders to ensure output is maximised
  • Measuring and reporting key metrics as well as analyzing for future optimization
  • Managing the requirements and delivery process with partnership survey provider
  • Building case studies to demonstrate success of partnerships
  • Adhoc tasks as and when required

Match/Event responsibilities and organisation

Business related entertaining only as required



  • Relevant business degree is preferable but not mandatory.

Specific Experience:

  • Minimum 3 years' experience in a relevant strategy and insights role
  • Experience of working in a fast-paced sales environment
  • Proven track record of managing projects end to end demonstrating time management and
  • attention to detail.
  • Experience of creating prospect dialogue around sales opportunities, from initial outreach is advantageous


  • Team player who will put team success over individual success
  • Good interpersonal and communication skills both written and verbal, competent and confident on the telephone
  • Proactive self-starter with a keen interest to progress within Sponsorship
  • Strong research skills & strong organisational skills, with attention to detail
  • A willingness to learn and support team in all areas from administrative to strategic
  • Competence in Microsoft applications as well as CRM experience
  • An understanding of brand dynamics and consumer trends a distinct advantage
  • A passion or empathy with sport/sports entertainment
  • Sport/Sponsorship experience not essential
  • Fluency in languages other than English is an advantage

Arsenal FC believes that diversity of background, skills and experience drives our success on and off the pitch. We encourage applications from women, disabled and black, Asian and mixed-heritage candidates. We are committed to the principle of equal opportunity for applicants and employees and aim to appoint on merit from a diverse talent pool.



Closing Date: 18/08/2022