Partnership Sales Manager - APAC

  • City Football Group
  • Manchester, UK
  • 17 Jun, 2022
Full time Business & Commercial Leadership & Management Marketing Premier League

Job Description


The Sales Manager APAC, will be responsible for driving the acquisition of regional, pan regional and global partners with an additional key focus on the Japanese Market for City Football Group properties from APAC in order to underpin continual revenue growth from the region with best-in-class partners who grow our respective club brands. This role will have to lead group sales activities across APAC with a focus on Japan to achieve stretching sales targets whilst working closely with the Head of Partnership Sales APAC and the Global CFM sales network to support global success.


Role specific accountabilities:

  1. Meet and exceed monthly/yearly set sales targets through the recruitment of new partnerships.
  2. Maintain a constant strong pipeline of prospects, forecasting for continues deal delivery each season and in advance of the following season.
  3. Overseeing and participating in contract negotiation. Lead on or assist in closing key partner negotiations, providing commercial, product, and legal/contract information as necessary and as part of due diligence exercises to ensure viability of deals. 
  4. Stakeholder Management. Develop and maintain a relationship of trust and respect with key internal stakeholders, including the Finance and Legal teams, to ensure effective and efficient delivery of partner acquisitions. Develop relationships across all commercial functions within CFG, working to ensure collaboration across teams in the delivery of solutions that benefit all of CFG. Work in collaboration with current/potential commercial partners to deliver an exceptional client experience
  5. Reporting and Data analysis. Work closely with the Business Intelligence team and all other appropriate teams to ensure you have the right data/insights to make informed investment/marketing/partner decisions. High level of CRM and company process organisational skills delivering consistent and relevant reporting. Abiding by company policy and processes and delivering these to the highest standard. 
  6. Help to create and deliver polished and compelling presentations to partners, representing the CFG brand in a way that befits its ambition and class.


Role specific knowledge, skills and experience:


  • High Level Education (UK University 2:1 equivalent or higher)
  • Proven track record of representing premium rights holders to deliver material revenue growth, year on year.
  • Fluent in English (speaking & writing) & Japanese (speaking)
  • Self-sufficient and proactive.
  • Sophisticated presentation skills in order to articulate CFG story and CFM commercial platform to partners and prospects.
  • Creative approach to sales and dogged determination through the sales cycle.
  • Flexible and comfortable in a fast-paced working environment and hours
  • Broad commercial acumen.
  • Familiarity with regional landscape (culture and business).
  • Familiarity with sports/football sponsorship contracts and effective partnership programmes.
  • Competent in CRM tools
  • High-level skills in all aspects of sales prospecting and contract negotiation.


  • Sound knowledge of the global and regional/local football landscape.
  • Experience in a rights-holder/club environment
  • Competent in standard Microsoft Programmes (Excel, PowerPoint etc.)


Closing Date for Applications: 14th July 2022