Insight & Analytics Manager

  • The FA
  • Wembley Stadium, London, UK
  • 19 Apr, 2022
Full time Data Science Leadership & Management

Job Description

Our Organisation

The Football Association [The FA] is the not-for-profit governing body of football in England. It is responsible for promoting and developing every level of the game, from grassroots through to the professional game, and generates significant revenue to support investment into English football each year.


The FA oversees England international teams across men's, women's, youth and disability football, as well as running the National League System and FA Competitions including the Emirates FA Cup, Barclays FA Women's Super League, FA Women's Championship, and Vitality Women's FA Cup, and the world-class facilities of Wembley Stadium and St. George's Park, all with a purpose to Unite the Game and Inspire the Nation.


The Role

As part of the BIBA team, the Insight & Analytics Manager is required to conduct both primary and secondary research and utilise analytical techniques on data collected / data held within the business to grow the organisations' knowledge of our industry and key audience groups. This in turn is able to influence the organisation to make accurate and confident decisions in order to effectively deliver our strategic priorities (see The FA's Strategic plan).


The Insight & Analytics Manager will work directly with key stakeholders across the organisation to understand their needs and identify how insight can provide value. The primary departments that the Insight and Analytics Manager will work with are:

Commercial – Supporting Partnerships, Sales and Broadcast & Media rights teams covering all FA properties,

Marketing – Planning, Testing and Measurement of marketing activity across England teams & FA Competitions,

Communications – FA brand and campaign monitoring, profile and reputation management.

Key Accountabilities:
  • Lead and manage projects end-to-end including hands-on design, deployment and analysis, where appropriate, managing external research agencies in delivery.
  • Support the commercial partnerships team in delivering media valuation & sponsorship impact research to The FA's portfolio of partners.
  • Provide a wide range of research and insight to support the partnerships sales teams; from working with 3rd parties to gather market intelligence, to conducting deep dive category studies.
  • Collaborate with colleagues across Commercial, Marketing, Broadcast & Strategy on key strategic initiatives – adding rigour to decision making on a wide range of topics.
  • Be responsible for audience measurement across the organisation – ownership of brand tracking, broadcast/secondary media measurement and web & social media analytics. Able to synthesise this information and deliver compelling narratives into the business across The FA's properties.
  • Utilise analytical techniques to glean further insight from data collected via primary research and of data held within FA systems / across the business.
  • Support the BIL to design, build, maintain and deliver a FA Group workplan, especially within the divisions of focus (as above.)
  • Support the BIL in managing the development and delivery of our in-house research capability, mentoring team members and establishing best practice principles.
  • Collate and synthesise existing data and insight to inform pertinent issues in The FA Strategy team and wider business.
  • Inform and drive the Insight and Analytics agenda across The FA.
  • Executes additional tasks as required in order to meet FA Group changing priorities.
  • Comply with all company policies and procedures to ensure the highest standards of health, safety and wellbeing can be maintained.
  • Execute additional tasks as required in order to meet FA Group changing priorities.
  • Comply with all company policies and procedures to ensure the highest standards of health, safety and wellbeing can be maintained.
What we are looking for:
  • Track record of delivering (end to end) multi-disciplinary research projects,
  • Writing and reporting for senior marketing and commercial focussed audiences,
  • Ability to present to SMT/Board level audiences,
  • Delivering research focussed on digital, marketing and commercial partnership campaigns understanding of suitable metrics / measurement,
  • Working in sponsorship / partnership measurement, where demonstration of ROI is key,
  • Conducting sponsorship research and working with 3rd parties on demonstrating value of partnerships,
  • In depth knowledge of media currencies, with hands on experience in extracting & analysing BARB to better understand broadcast audiences,
  • Producing automated, visual analytical solutions using interactive visualisation tools e.g. Power BI,
  • Managing 3rd party agencies, incl. tendering/procurement process,
  • Excellent primary research skills, across both qualitative and quantitative methods,
  • Excellent analytical skills, highly capable of interpreting data and third-party research reports,
  • Strong communication skills.
What we can offer you:
  • An exciting and challenging role within a changing, dynamic and world-renowned sports organisation.
  • Attractive benefits and a competitive salary.


Please be aware that unless you are on a homebased contract, your contract with The FA will specify a fixed location of either Wembley Stadium, St. George's Park or our Processing Centre.


We currently work within a hybrid working model whereby the expectation is to work from your contractual location for part of the week, and as and when required by the team. The remaining days can be worked remotely. We will continue to monitor this model and it may be adjusted in future if deemed necessary.


The Football Association Group promotes inclusion and diversity, and welcomes applications from everyone. If you have any particular requirements in respect of the recruitment or interview process please mention this in your application.


Closing: 8 June 2022